Associate Director of Paid Media, Dow Jones
Barron's & MarketWatch
$125-155k
3 days a week in office (Ave of the Americas, NY)
Business news and financial information publishing
Open for applications
Business news and financial information publishing
1001+ employees
Open for applications
$125-155k
3 days a week in office (Ave of the Americas, NY)
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- The willingness to work in our midtown Manhattan office 3 days each week
- 10+ years of experience working in B2C digital media-based roles across paid search, paid social, display, programmatic, and other channels
- Experience managing an annual budget of at least $6 million to $9 million
- Experience managing a team and working with several cross-functional partners
- Expertise media buying on Google, Bing, Meta, X, LinkedIn and Snapchat
- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360)
- B2C subscription marketing experience is preferred
- App acquisition experience is preferred
- A bachelor's degree in marketing or business administration is preferred
What the job involves
- Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch
- As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers
- Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data
- You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience
- Manage a team of 3 managers and associates
- Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron's and MarketWatch
- Optimize media spend of ~$10M across platforms and markets to increase audience reach and maximize acquisition volume
- Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers, etc
- Implement measurement strategies to drive incrementality and improve efficiency
- Partner with Newsroom, Brand, and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms
- Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting
- Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team
- Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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