Senior Product Marketing Manager, Zopa
B2B2C
2-3 days a week in office (London Canary Wharf (as of end of 2025))
Financial solutions for borrowers and savers
Posted today
Financial solutions for borrowers and savers
501-1000 employees
Posted today
2-3 days a week in office (London Canary Wharf (as of end of 2025))
501-1000 employees
Company mission
To create simple, fair and honest financial products that have the customer's needs at heart.
Role
Who you are
- You have extensive experience working in B2B product marketing and/or a highly related marketing specialism
- You ‘speak B2C too’ - AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer
- You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow
- Some fintech experience is preferable but not essential
- You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations)
- You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly
- You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business
- You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience
What the job involves
- This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category
- Initially working across three key products – retail finance, car finance and partnerships – this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences
- This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services
- Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets
- Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process
- Synthesise customer research and competitor analysis with a view to how to bring Zopa’s B2B product value to the market in the most effective way
- Co-create and present compelling features with Product Management and Product Design with consideration to their marketability
- Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively
- Develop the go-to-market approach and integrate launch plans - including product naming - for any significant releases or key feature innovations
- Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads
- Manage our key owned channels and touchpoints (e.g. Zopa.com, landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience
- Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn)
- Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically
Salary benchmarks
Our take
Zopa has been a pioneering force in the world of finance since 2005, lending out billions in personal loans since its inception, before the launch of its bank in 2020. Its depth of lending experience makes it a digital bank with a difference - offering all the benefits customers have come to expect from a challenger bank, but backed up by 16 years of know how.
Zopa has carved out a strong position for itself in UK fintech, offering more than just loans with products like savings accounts and credit cards. And its clear focus on lending and saving has paid off, with recent investment fueling both product growth and its entry into business lending. The bank also made its first acquisition, snapping up 'buy now, pay later' platform DivideBuy, as part of its expansion strategy.
On top of that, Zopa is now boasting two consecutive years of profit doubling, a rare feat in digital banking. Backed by fresh funding, it's now pushing into new territory with plans to launch a current account and integrate generative AI into customer services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Intelligent people
"My colleagues here at Zopa have a wealth of knowledge which they share constantly and are always willing to assist or give a second opinion on..."
Funding (last 2 of 14 rounds)
Dec 2024
$94.9m
LATE VC
Feb 2023
$101.9m
LATE VC
Total funding: $985.5m
Company HQ
London, UK
Articles
Leadership
Jaidev
(CEO)Promoted from within Zopa, previously COO. 12 years of experience at Capital One, including Chief Marketing Officer for UK.
Diversity, Equity & Inclusion at Zopa
Jamie Ferguson (Talent Acquisition Advisor)
- We're always looking for passionate and talented people who can help us be the best place for money. We welcome everyone, regardless of age, disability, gender, sexual orientation, parental status, race or religion.
- We run a successful mentoring program, with 28 mentors across the business. We believe this launching pad helps our internal talent stretch beyond their comfort zone, explore new avenues and grow into future leaders.
- We’re focused on ensuring a fair approach to attracting talent, from how we advertise roles to our application and interview process. For all our hiring requirements we mandate 50/50 shortlists and diverse interview panels. We also run all our adverts through a recognised gender de-coder to ensure we attract and hire a diverse range of people. More recently we’ve been experimenting with new job boards and partnerships like Otta Jobs and BYP Network (Black Youth Partnership Network) to increase diversity in our candidate sourcing.
- We’ve secured trail-blazing partnerships with organisations like Code First Girls, YSYS and BYP Network. We’ve already had huge success with our Code First Girls cohort who joined our tech community as Software Engineers and Database Administrators in January.
- We encourage Zopians to create memorable career journeys, and internal mobility plays a huge part in this. All our live job vacancies are posted on our internal jobs board. Over the last 12 months, we’ve trained and supported many Zopians to make internal career moves and become compliance officers, developers, lawyers and HR specialists. In fact, 20% of our open roles in Q3 2021 were filled by internal candidates. This not only makes Zopa a great place to work, but also allows us to break down some of the systemic pipeline issues that we see in STEM professions.
- Our Diversity & Inclusion focus groups and “All in” club celebrate diversity through various company events, such as quiz nights and “Bring your kids to work” day – our favourite is international food night!
- Everyone at Zopa has different working styles, and we want to support them in any way possible. That’s why we’re committed to flexible working whether that’s from home, in the office or a combination of both. What’s more, our model includes the option of working from abroad for up to 90 days a year!
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