Digital Account Manager, The Orchard
1 Year Fixed Term Contract
Music distribution and licensing
Be an early applicant
Music distribution and licensing
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- A solid understanding of the digital music retail landscape is required, as well as the ability to engage with and learn about our artists, labels and the campaigns we are working on
- This role would be suited to a person who is able to balance analytical thinking with creativity, and would like an opportunity to bring digital campaigns to life against measurable targets
- Ideally you will have at least 2+ years of relevant Music Industry experience (preferred)
- Strong knowledge of leading digital retail platforms (Apple, Youtube & Soundcloud)
- Good understanding of a sales strategy and how it can be used to strengthen a retail marketing campaign
- Communication experience with retail accounts or digital marketing platforms preferred
- Excellent oral and written communication skills
- In-depth understanding of the social media landscape
- Strong analytical mind, ability to work with numbers and data without issues
- Familiarity with Excel, Powerpoint & Word
- Please note that applicants must be at least 18 years of age
What the job involves
- The Orchard has an immediate opening for a Digital Account Manager to manage key relationships within UK DSPs, specifically Spotify & TikTok
- This role involves working closely with the label management and marketing teams to create compelling content campaigns for our artists and labels whilst also managing key day to day relationships with digital retailers
- As well as pitching for playlist placements, there will be an element of pitching collaborative marketing campaigns to the digital services
- Manage & maintain day-to-day relationships with digital retailers, including global services and local services
- Drive strategy pitches and process with retail accounts and to ensure The Orchard’s repertoire receives maximum promotion and exposure
- Ensure close retail relationships are maintained by attending meetings, events and gigs
- Prioritise and analyse our release schedule to execute on label & artist needs, and proactively communicate analysis and results back to labels and management
- Utilise Orchard tools and technology for campaign execution and analysis
- Become an active participant in our playlisting strategy
Salary benchmarks
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It’s meant that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Chief Creative Officer & Founder)An original founder of the company back in 1997.
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