Director of Market Insights, HiBob
HCM
$200-230k
+ Variable compensation component and stock options
More information about location
2+ days a week in office
A modern HR platform powering productivity, engagement, and retention
Job no longer available
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Job no longer available
$200-230k
+ Variable compensation component and stock options
More information about location
2+ days a week in office
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- Domain expertise in the HCM competitive landscape - familiar with the products, services, value proposition, positioning, etc. of all the main players
- Deep familiarity with the target audience (HR and Finance teams)
- Experience with a diverse range of research - quantitative and qualitative, proprietary and secondary research, statistical analysis, large-scale surveying, etc
- Demonstrated track record of thought leadership in the HR market, including participation in industry events, publications, and speaking engagements
- Experience managing diverse teams, with the ability to manage and develop a team of researchers to drive impactful insights and analysis
- Excellent communication and storytelling abilities, with experience translating complex data and insights into actionable recommendations and thought leadership content
- Experience leading complex projects to completion
- Experience in client-facing roles and public speaking events where you are the subject matter expert
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
What the job involves
- As the Director of Category Marketing at HiBob, you will lead a team of researchers and storytellers responsible for collecting and analyzing data to inform top-tier global marketing campaigns, as well as influencing HiBob’s overall product and go-to-market strategies
- Leveraging your expertise in the HCM market and your experience covering companies like Workday, SAP, Rippling, UKG, and others, you will drive the development of proprietary research and thought leadership content that positions HiBob as a trusted leader in the HCM market and among HR teams everywhere
- Serve as an evangelist for HiBob in the HR market, leveraging your expertise and insights to participate in industry events, webinars, and speaking engagements
- Collaborate with marketing teams to develop thought leadership content, including whitepapers, articles, blog posts, and presentations, that showcase HiBob’s unique perspective and expertise for HR leaders
- Build relationships with key industry influencers and analysts to amplify HiBob’s thought leadership initiatives and enhance its reputation in the market
- Oversee the collection and analysis of data on market trends, competitor activities, and customer behavior to inform business strategy, product planning, and go-to-market initiatives
- Lead efforts to size the Total Addressable Market (TAM), update Ideal Customer Profiles (ICP), and conduct closed-won/loss analysis to identify key trends and opportunities
- Collaborate with cross-functional teams to map and research target buyer personas, ensuring a deep understanding of customer needs and pain points
- Drive the development of proprietary primary research studies to generate insights that fuel marketing campaigns and thought leadership initiatives
- Partner with internal stakeholders to identify research topics and objectives, design surveys and data collection methodologies, and analyze findings to uncover actionable insights
- Translate research findings into compelling narratives and insights that resonate with target audiences and position HiBob as a thought leader in the HR market
- Lead and mentor a small team of research analysts, providing guidance, support, and feedback to drive individual and team performance
- Establish performance metrics and goals for the team, conducting regular performance reviews and identifying opportunities for skill development and growth
- Implement processes and best practices to optimize research efforts and ensure high-quality insights that meet business needs
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme or savings plan
- Birthday day off: Take the day off and receive a special gift
- Headspace subscription to help look after your mental health
- Private health coverage
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Salary benchmarks
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Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
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