Senior Technical Lifecycle/CRM Manager, SoundCloud
+ Employee Stock Ownership Plan
More information about location
Next-generation music entertainment ecosystem
Posted today
Next-generation music entertainment ecosystem
501-1000 employees
Posted today
+ Employee Stock Ownership Plan
More information about location
501-1000 employees
Company mission
To empower artists and fans to connect and share through music.
Role
Who you are
- The role demands strong technical CRM skills, templating languages (e.g., Liquid, Jinja), proficiency in HTML/CSS, and proven experience managing large-scale CRM operations
- 5+ years of experience in CRM platforms (e.g. MoEngage, Braze, Iterable) serving a user base of 80+ million users
- 2+ years of proven experience leading, mentoring, and developing direct reports
- Strong technical understanding of HTML, CSS, and email design best practices
- Strong understanding of email deliverability and best practices and domain setup for email marketing
- Experience working with content APIs
- Proven ability to troubleshoot technical issues related to CRM operations (HTML templates, list segmentation, data events, email execution)
- Excellent collaboration skills, able to work cross-functionally across marketing, data, and engineering teams
- A data-driven mindset with experience analyzing reports to optimize CRM efforts
- Experience with data warehousing tools such as BigQuery, being able to query data is preferred, but not required
What the job involves
- SoundCloud’s Lifecycle Marketing team is looking for a technical CRM expert to dive into personalization, automation, content APIs, domain setups, and data integration
- This person will excel in collaborating with data engineers and cross-functional teams to implement advanced, personalized notification strategies while ensuring adherence to best practices
- Manage CRM platform (e.g., Salesforce, MoEngage, Braze) with a strong technical focus on automation and personalization
- Drive sophisticated personalization strategies through advanced technical expertise in HTML/CSS and marketing templating languages (e.g., Liquid, Jinja). Design and implement API integrations to leverage customer data for dynamic content creation, enabling highly targeted and data-driven marketing campaigns that scale
- Partner with MoEngage and deliverability representatives to optimize platform utilization, leverage new features, and maintain strong IP reputation
- Serve as a final checkpoint for QA, ensuring all notifications are thoroughly reviewed before deployment, with attention to detail to catch potential issues and maintain high-quality standards
- Collaborate closely with data engineers to ensure the use of complex data for campaign optimization and personalization
- Strategize, design, and optimize automated email, push, and in-app campaigns, assisting in developing a roadmap with notification opportunities
- Drive campaigns aimed at improving user engagement and achieving key business outcomes
- Collaborate with cross-functional teams, including engineering, product marketing, creatives, data analysts, and lifecycle managers, to ensure timely and effective campaign execution
- Lead and manage a technical Lifecycle Analyst that will directly support this role
Salary benchmarks
Our take
Founded in 2007, SoundCloud recognized the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing them with the necessary tools and resources to grow and build their careers.
Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.
The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $458.5m
Company HQ
Mitte, Berlin, BE
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