Digital Marketing Coordinator, Beautylish
$72-75k
1+ day a week in office
eCommerce platform for beauty
Job no longer available
eCommerce platform for beauty
101-200 employees
Job no longer available
$72-75k
1+ day a week in office
101-200 employees
Company mission
To reinvent the makeup counter for the internet.
Role
Who you are
- To succeed in this role you must be able to reliably track and prioritize multiple projects and deadlines and proactively communicate with your manager and partners
- 1-2 years of experience in social media marketing, influencer partnerships, or digital marketing for a direct to consumer brand, preferably in the beauty/personal care space or similar
- Familiarity with the Good Molecules brand, including products, aesthetic, and social media presence
- General knowledge of the skincare industry, including ingredients, application, trends, popular brands/products, etc
- Active on social media (especially Instagram and/or TikTok) with demonstrated experience producing engaging content and a strong understanding of social media trends and internet culture
- Strong organizational skills, time management, and ability to prioritize to meet deadlines: you should be able to work with minimal day-today supervision and maintain productivity
- Exceptional professional communication to build relationships with influencers, proactively provide updates to manager, and receive feedback
- Exceptional attention to detail, accuracy, and consistency
- Ability to analyze data, present it effectively, and make data-driven decisions
- Proficiency in content creation tools such as Canva, Capcut, Adobe Creative Suite, etc
- Familiarity with business communication and project management platforms such as Slack, Zoom, Airtable, Notion, etc
- This is a hybrid role located in San Francisco and requires 1 day per week minimum in-office; must be able to set up an adequate WFH/remote office with reliable internet access
- Flexible schedule to meet business needs, including ability to schedule meetings with coworkers during regular business hours and post/participate in social media engagement during activity peaks
- Must be eligible to work in the US
- Fluent in written and verbal professional English
- Must be age 18+
What the job involves
- This role reports to the Digital Marketing Manager to assist with operational tasks related to social media, content, and influencer campaigns
- We are seeking someone who can represent the brand professionally to our partners and bring creativity and trend awareness to our marketing
- Develop, schedule, and publish content across social media platforms, including posting daily on Instagram & TikTok and weekly on Pinterest
- Monitor social media trends, engagement, and competitor activity to optimize content strategy: provide data and analysis to back up your observations
- Participate in community engagement on social media including responding to comments and DMs
- Collaborate with Graphic Designer to create visually compelling content
- Identify, vet, and build relationships with influencers that align with the brand and current business goals
- Assist in developing campaign briefs
- Coordinate influencer campaigns, including outreach, negotiations, contracts, content approvals, invoice approvals, and other campaign logistics
- Maintain an organized database of influencer partnerships
- Pitch video ideas for the Good Molecules organic social media platforms
- Identify and source content creators for both organic and paid media needs; facilitate projects from initial outreach to final asset delivery
- Coordinate weekly video assignments with freelance creators, review content, provide feedback, and approve videos
- Occasionally produce your own content (filming and editing videos); you should be willing to appear in the content when needed
Our take
The vast majority of people will test makeup in-store and purchase it online, but the unique angle that Beautylish has taken presents an opportunity for consumers to discover and purchase products in the same space. Furthermore, the company also stands out by providing flexible and interest-free payment programs, an unusual feature for a cosmetic digital marketplace.
Beautylish runs an online social marketplace that specialises in reviewing, discussing, and selling cosmetic products. Instead of simply selling makeup, the online marketplace enhances the user experience, in addition to hosting an active userbase that reviews each product.
The cosmetics industry thrives on socialising and sharing the latest makeup tips and products, yet online marketplaces do not reflect this. Instead, online makeup discussion has so far existed primarily on social media platforms and blogs, raising questions as to why there is not an integrated social eCommerce platform for the topic. And this is exactly where Beautylish shines, by bridging the gap between shopping and community, it offers a more immersive, connected beauty experience that traditional retailers have yet to replicate.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2019
$5m
EARLY VC
Aug 2018
$4.8m
EARLY VC
Total funding: $25m
Company HQ
Civic Center, San Francisco, CA
Leadership
Nils Johnson
(Co-Founder, CEO & Chief Merchant)Seed investor in early-stage brands, including Wantful, Everlane, Warby Parker, Orchestra, and Airtime.
Vu Nguyen
(Co-Founder & COO)Co-founded Crunchyroll in 2006. Also spent nearly 4 years at HOT or NOT as a VP of Engineering.
Sameer Iyengar
(Co-Founder)Previously a Software Engineer at Google and a Partner Technology Manager at YouTube.
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