Chief Marketing Officer, Unbiased
6 Month Interim Contract
Salary not provided
Senior and Expert level
London
More information about location
2-3 days a week in office (Farringdon, London)
A digital platform matching consumers to financial advisers
Job no longer available
A digital platform matching consumers to financial advisers
21-100 employees
FintechB2BMarketplacePersonal financeFinancial Services
Job no longer available
Salary not provided
Senior and Expert level
London
More information about location
2-3 days a week in office (Farringdon, London)
21-100 employees
FintechB2BMarketplacePersonal financeFinancial Services
Company mission
Empowering everyone to make confident financial decisions
Role
Who you are
- Data-driven marketing leadership:
- You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making
- You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes
- You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation
- Demand generation expertise:
- You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth
- You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration
- Experience with account-based marketing and supporting both mid-market and enterprise sales motions is preferred
- Acquisition channel expertise:
- You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation
- You understand how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation
- You are also aware of how emerging AI-driven search environments are changing discovery and distribution
- B2B CRM expertise:
- You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution
- You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting
- Strategic planning and forecasting:
- You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement
- You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives
- Cross-functional collaboration:
- You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned
- You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace
- Communication and storytelling:
- You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision
- You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives
- Personal attributes:
- You bring high energy, positivity, and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects
What the job involves
- Lead growth at Unbiased as Interim CMO. Own marketing across our AI-powered advice marketplace, drive revenue, and scale a high-performing team as we double the business in the UK and US
- Unbiased is looking for an interim Chief Marketing Officer to lead the next phase of growth across both sides of our marketplace
- This role owns marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the Unbiased platform
- We’re a high growth business, with plans to double revenues in the next two years, and deliver even more growth to our financial advice customers
- The interim CMO will lead an established marketing organisation of 12, drive immediate commercial performance, and build the strategic foundations required for long term growth
- The role requires a balance of strategic thinking, operational leadership, and strong data driven decision making
- Long term B2C and B2B marketing strategy:
- You will define and evolve the long term marketing strategy across both sides of the Unbiased marketplace
- This includes building a deep understanding of our two core audiences, financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels we use to reach them
- You will lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals
- The role requires the ability to translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation
- B2B pipeline building:
- You will lead the marketing function responsible for generating demand from financial advisors and advisory firms
- The focus of this work is building pipeline value, ROI and driving new customer acquisition across the industry
- This requires a strong understanding of our target customers and the different sales motions involved
- You will oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles
- This part of the business is evolving rapidly and is led operationally by the Head of B2B Marketing
- B2C trading performance:
- You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets
- This responsibility requires strong capability in channel strategy, capital allocation, and performance forecasting
- You will work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels
- Team development:
- You will lead and support the combined marketing teams across B2B and B2C functions
- The role includes developing individual team members, strengthening leadership capability within the group, and improving overall team performance
- You will help ensure the organisation is aligned around clear goals, effective collaboration, and strong execution
- Marketing innovation:
- You will challenge and evolve the way the marketing organisation operates
- This includes identifying new tools, processes, and working practices that improve effectiveness and speed
- A key focus will be the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation
Salary benchmarks
Our take
When it comes to life's big decisions, finding the right advice can make all the difference. Unbiased aims to connect people with professionals that are objective when offering advice.
Unbiased lists nearly 30,000 IFAs, financial advisers, mortgage advisers and accountants, and between them, Unbiased’s advisers manage over £20B of assets. All the experts listed with the company are regulated by the relevant official bodies, appropriately qualified and independent of product providers. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours.
The company received series A funding at a time of rapid growth. Unbiased is becoming a prominent solution for advertisers to grow their businesses. VC funding in 2022 supported the growth of Unbiased's team, its financial advice marketplace, and international presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Company
Funding (2 rounds)
Dec 2022
$5m
GROWTH EQUITY VC
Jan 2020
$7.3m
SERIES A
Total funding: $12.3m
Company benefits
- Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
- Cycle to work scheme
- Season ticket loan
- Life insurance
- Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future
- Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development
- Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App
- Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
Company values
- Be relentless about progress
- Enjoy the journey
- Share and seek input
- Own it and get it done
Company HQ
Farringdon, London, UK
Leadership
Karen Barrett
(CEO)Previously Member of the Retail Market Advisory Board and Member of the Communication Council at Standard Life. Outside of Unbiased, sits on the Advisory Board of Money Marketing and is part of the Mentor2mentee network.
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