Senior Lifecycle/Email Marketing Analyst, Bluevine
$98.1-117.7k
+ Annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
Business banking solutions & services
Job no longer available
Business banking solutions & services
501-1000 employees
Job no longer available
$98.1-117.7k
+ Annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- This role requires a technical individual with the ability to work closely with cross-functional partners to ensure data accuracy and alignment
- 5+ years of analytic experience working closely on Lifecycle (email and SMS) campaigns
- Knowledge of email and SMS best practices with a curiosity to keep up with best practices and competitive programs
- Ability to deploy an email campaign from beginning to end including writing briefs, reviewing and distributing copy, legal approval and setting up and deploying email within the platform
- Deep knowledge of email service providers (SFMC experience a plus)
- Ability to present analysis and supporting logic to senior management
- Advanced Excel skills (pivot tables, data matching and manipulation)
- 3+ years of SQL experience
- Proficient in working with Google Analytics, Tableau, Redshift, Salesforce, and Attribution Tools (such as Rockerbox)
- Technical savvy and ability to adapt quickly to various tools and marketing processes
- Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas
What the job involves
- The Senior Analyst, Lifecycle will be responsible for owning end-to-end Lifecycle campaign analytics
- This includes setting KPIs, tracking and monitoring performance, reporting, and making recommendations
- A key part of this role is to analyze customer segments and their behavior and propose program improvements based upon results
- This individual is a key member of the Growth Marketing team and will develop and analyze email triggers, customer journeys, SMS communications, a/b tests, website forms, and other ad hoc communications as needed
- This role is an individual contributor; with a strong focus on technical, hands-on work
- Partner with marketing team members to determine data needs and lifecycle opportunities for our lending and banking programs
- Translate complicated data into digestible dashboards and presentations providing valuable insights into the data and identifying important trends
- Provide proactive recommendations based on customer performance metrics
- Anlayze tests from start to finish to ensure tests are set up correctly and results are measurable
- Create regular reporting on specific segments and proactively identify opportunities to improve performance
- Connect funnel analytics and campaign KPIs to tell a holistic story for each program
- Work closely with Product, Sales, Customer Service, and Account Managers on cross-functional programs, setting KPIs and post campaign measurement
- Partner with cross-functional analytical teams including Business operations, Business Intelligence, and Engineering
- Ability to work with attribution tools to ensure proper credit for every campaign
- Develop email and SMS campaigns using templates, html, amp script, and other tools
- Manage marketing programs from strategy to execution including asset development
Our take
Founded in 2013, Bluevine offers a suite of banking services for small and medium businesses (SMBs). It began as a small business lender, and has since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, Bluevine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
Bluevine's recent partnerships with Wave and Stripe show a company steadily rounding out its promise to be a true financial hub for small businesses. By pulling banking, accounting, and payments into one streamlines experiences, it's helping owners stay organized and get paid faster without juggling multiple tools.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company HQ
Colgate Center, Jersey City, NJ
Leadership
Eyal Lifshitz
(Co-Founder & CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(Co-Founder & CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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