Sales Enablement, Fenergo

• Proven experience in sales enablement, digital marketing, or a related role, preferably within a B2B environment
• Strong understanding of digital tools, platforms, and technologies used for sales enablement, such as CRM systems, sales automation software, content management systems, and data analytics tools
• Solid knowledge of digital marketing strategies, including content marketing, lead generation, and customer journey optimization
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with stakeholders
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Self-motivated and proactive, with the ability to work independently and manage multiple priorities in a fast-paced environment
• Strong project management skills, with the ability to plan, execute, and monitor digital initiatives effectively
• Creative problem-solving abilities and a passion for innovation and continuous improvement

Desirable

• Collaborate closely with the sales department to understand their needs, challenges, and goals, and develop digital solutions that align with their objectives
• Create and maintain a comprehensive digital asset library, including sales presentations, product videos, interactive demos (working with CS, publishing to YouTube), and other relevant materials that enhance the sales team's ability to effectively communicate our value proposition to clients
• Develop and implement a digital sales enablement strategy, leveraging technology, automation, and data analytics to streamline sales processes, improve efficiency, and drive revenue growth
• Identify and assess digital tools, platforms, and applications that can enhance the sales team's productivity, effectiveness, and customer engagement, and oversee their implementation and integration
• Provide training and support to the sales team on using digital tools and assets effectively in combination with our established selling methodology, ensuring the teams have the necessary knowledge and skills to leverage technology for sales success
• Collaborate with the marketing team to align digital marketing initiatives with sales objectives, ensuring a seamless integration of marketing campaigns and sales processes
• Monitor and analyze key performance indicators (KPIs) related to sales enablement and digital initiatives, and provide regular reports and insights to the sales leadership team
• Stay updated on the latest trends and advancements in digital sales enablement, emerging technologies, and industry best practices, and proactively identify opportunities for improvement