Marketing Lead, Voldex

• If you enjoy building bold ideas, testing what works, and shaping how millions of players experience games, this role is for you!
• 6+ years of experience in game marketing, growth marketing, or product marketing
• 2+ years of experience managing a team
• Experience marketing live-service or service-based games
• Strong experience with performance marketing and creative testing
• Demonstrated ability to use data to inform decisions and prioritize work
• Comfort creating simple charts, graphs, and written summaries to communicate insights to non-technical stakeholders
• Experience working cross-functionally with Product, Analytics, and Game Teams
• Comfortable owning outcomes end-to-end in ambiguous environments

Desirable

• Voldex is hiring a Marketing Lead to own growth and player communication for Driving Empire and NFL Universe Football — two of our flagship Roblox titles
• This is a senior, hands-on role focused on how players discover, engage with, and return to our games. You will drive on-platform performance and shape player-facing messaging across game pages, live ops updates, social channels, creators, and brand activations
• You will lead creative experimentation, dig into performance data, and turn insights into action. You will mentor an existing intern and help define how marketing evolves across both games
• Own on-platform performance marketing (icons, thumbnails, titles, game pages)
• Design and run creative testing frameworks
• Analyze and act on key metrics (qPTR, CTR, impressions, conversion)
• Balance short-term performance with long-term discoverability and trust
• Analyze marketing performance data to diagnose issues, identify trends, and surface opportunities
• Translate data into clear narratives, charts, and recommendations for Product, Growth, and Leadership
• Partner closely with Analytics to validate findings, while owning interpretation and next-step decisions
• Plan communications for feature updates and live ops
• Align messaging across in-game, game pages, and social surfaces
• Ensure players understand what’s new, why it matters, and how to engage
• Oversee social presence (Discord, X, TikTok, YouTube, Instagram)
• Support creator content and organic distribution
• Communicate player sentiment back to game teams
• Keep scope intentional and aligned to impact
• Support brand activations with thumbnails, trailers, short-form content, and messaging
• Partner closely with Brand Partnerships to ensure smooth execution
• Ensure brand integrations feel additive to the player experience
• Manage and mentor the NFL Universe marketing intern
• Decide if / when to hire additional support for Driving Empire
• Build repeatable processes for creative testing, launch comms, and campaign readouts
• While experience with the following tech stack is NOT expected or necessary for candidates, please see below Voldex’s tech stack in case you are interested:
• Roblox Ads Manager and platform-native tools
• Google Slides, Docs, Sheets
• Monday.com (project and workflow tracking)
• Snowflake / dbt / Tableau (via Analytics team)
• Canva and lightweight video tools for asset creation