Partner Marketing Manager, Block
Enterprise Cash App & Afterpay
$98.3-169k
Salary dependent on location + Employee Stock Purchase Program
More information about location
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$98.3-169k
Salary dependent on location + Employee Stock Purchase Program
More information about location
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- You are a strategic marketer, detail oriented and have experience scaling programs
- You have proven success in developing impactful campaigns across multiple channels
- You are a storyteller, pitching ideas and concepts comes naturally to you
- You are a self-starter, able to take ownership and responsibility for projects. You anticipate problems and roll up your sleeves to tackle large projects and get things done
- You know how to communicate proactively and effectively with a diverse set of internal and external stakeholders
- You excel at project management and have proven the ability to implement process optimization cross-functionally to achieve results
- 7+ years relevant work experience in marketing with proven ability to develop and lead omnichannel marketing campaigns
- Background working with traditional and digital media
- Retail and agency experience a plus
- Bachelor’s degree in marketing or related field is preferred
What the job involves
- As a Partner Marketing Manager supporting the Cash App and Afterpay Enterprise businesses, you are responsible for developing, managing and scaling marketing programs, driving the success of our partnership with the top companies and retailers in the US
- Within this highly cross-functional role, you will work with multiple teams across various functions including Sales and Account Management, Ads/Affiliates, Integrated Marketing & Marketing channel leads, Legal, and Insights & Analytics
- The programs you develop will primarily be pitched and executed at scale through the Account Management team, while you serve as the overall program manager, measuring, iterating and optimizing strategies over time
- Drives the Marketing Strategy for the Enterprise segment, through internal & external co-marketing opportunities, Partner channel strategies/best practices and advises on co-marketing spend to drive partnership growth
- Develops repeatable Enterprise merchant co-marketing opportunities such as seasonal campaigns in collaboration with consumer marketing and creative
- Collaborates with B2B content marketing to develop compelling collateral driving engagement with our co-marketing opportunities
- Supports Enterprise Account Management in pitching and messaging marketing opportunities
- Ensures flawless execution of a merchant’s co-marketing campaign by collecting assets and briefing teams, ensuring creative complies with merchant and Afterpay brand guidelines and all necessary internal and external approvals are received to keep project launches on schedule
- Collaborate with Insights & Analytics on campaign performance to share back with the merchant and the business. Develop Merchant and Campaign benchmarks for future campaigns
- Determine the effectiveness of your marketing strategies at the segment level by measuring the impact to our goals and optimize across performance, operations and xfn collaboration
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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