Demand Generation Manager, SmartAsset

• 3-4 years of demand generation experience, preferably in B2B SaaS
• Proven experience with paid media (Google, LinkedIn), ABM, and sales enablement
• Strong ability to collaborate with sales, developing lifecycle content and sales materials to improve conversion rates
• Hands-on experience managing campaigns and measuring performance with Salesforce, Tableau, Mixpanel, or similar tools
• Deep knowledge of lead generation best practices, including MQL optimization and lifecycle marketing
• Creative and strategic thinker, able to develop compelling marketing collateral that resonates with financial advisors
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)

Desirable

• As Demand Generation Manager, you’ll be responsible for driving more MQLs, optimizing conversion rates, and bridging the gap between marketing and sales
• You’ll own the day-to-day management of demand gen campaigns, while also working closely with sales to develop high-impact marketing and sales enablement materials, including ads, email nurtures, messaging, and enablement decks
• This role is 70% execution, 30% strategy, meaning you’ll be hands-on in campaign execution while also ensuring sales has the right tools and content to effectively convert MQLs into revenue
• Run marketing campaigns and other growth initiatives end-to-end
• Own and manage day-to-day demand generation campaigns across paid search, LinkedIn Ads, email nurture, ABM, and sales enablement to increase MQLs
• Develop and optimize lifecycle marketing collateral, including email nurtures, sales messaging, ads, and enablement decks to support both marketing and sales teams
• Bridge the gap between marketing and sales, ensuring a seamless lead flow, aligned messaging, and high-quality marketing materials that drive conversions
• Improve sales enablement efforts, creating resources that help sales teams nurture and close leads more effectively
• Analyze and report on campaign performance, using Salesforce, Tableau, and Mixpanel to track ROI, pipeline influence, and key KPIs
• Test and scale ABM campaigns, personalizing outreach for high-value advisors to improve engagement and conversions
• Support content strategy for demand generation, working on ad copy, email sequences, and messaging frameworks to improve campaign effectiveness
• Prolonged periods of sitting at a desk and working on a computer