Senior Marketing Programmes Manager, Financial Times
12 Month Fixed-Term Contract
2+ days a week in office
Global business publication
Be an early applicant
Global business publication
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- This role is for an experienced commercially astute leader who loves using data, technology and insight to drive continual improvements and innovation in what we do and how we do it
- They should have a strong eye for detail who enjoys working with cross-functional teams and can inspire and empower others to innovate and increase marketing impact
- 5+ years proven experience working in the fields of commercial analysis, programme management or other
- Previous experience working in marketing for a subscriptions business is desirable, with a consistent record of delivering a successful commercial operating frameworks for a B2C organisation
- Previous experience working in a news organisation or with editorial teams is also desirable
- Ability to find opportunities, articulate business problems, assess and propose solutions
- Ability to measure and report on the effectiveness of performance marketing campaigns against primary business objectives
- Experience helping strategic marketers measure the efficiency of commercial decisions and promote data-driven approaches for acquisition and retention marketing
- Excellent analytical skills and attention to detail
- The ability to translate sophisticated data insight and reporting into easily understandable information for both senior and less experienced collaborators
- Bold and confident thinking, challenging the status quo where appropriate
What the job involves
- The Senior Marketing Programmes Manager is responsible for improving the effectiveness and efficiency of our central initiatives and marketing projects across the Consumer Revenue Group (CRG)
- This includes evolving our work, collaboration methods, and capabilities to meet customer needs and business requirements
- Given the growing need for cross-team collaboration in areas like First Party Data, responses to G(AI), further regulatory change etc there is an increased level of importance for clear processes and frameworks for project visibility and to enable prioritisation across CRG
- Our goal is not only to make informed decisions but also to integrate initiatives effectively and re-use existing capabilities wherever possible
- While we have a roadmap for consumer-facing initiatives, we also need clear visibility on how our internal plans align and contribute to our overarching objectives
- In simpler terms, we want to see how everything fits together
- This is the core responsibility of this role
- The successful candidate will collaborate with and provide solutions that serve our marketing team leads across the Consumer Revenues Group, working in close partnership with our colleagues in other departments such as but not limited to: Finance, Editorial Data, Product & Technology whilst always ensuring that the CRG team is always a vested party in the Programme or Project
- Responsible for the early coordination of pan-team / department projects and programmes that are tech/data by nature and require research, discovery and scope for development
- Launch and lead marketing programmes aligned with the Consumer Pillar’s strategic goals and objectives. This will typically focus on projects that span multiple teams and departments and are prioritised a result of macroeconomic trends and impacts
- Conduct market research that is relevant and specific to marketing programmes and strategic objectives of the business (such as industry trends, competitive landscape, customer preferences, competitive and gap analysis)
- Use insights and new information to advise strategies and changes to tactics that we believe can respond to these risks and opportunities
- Advise on and maintain the CRG’s risk and opportunity register, estimating revenue risk and gain based on agreed and prioritised initiatives
- Provide recommendations for tests and experiments to adopt within the FT, based on changes in the macro environment and standard methodology from peers and industry experts
- Build a database of practical experiences and standard methodologies to enhance internal knowledge sharing
- Work closely with other departments to ensure alignment and support for marketing initiatives
- Ensure timely completion of CRG programmes within budget, while meeting performance objectives
- Establish measurable goals and metrics to assess the impact of marketing initiatives when needed
- Analyse data and feedback to continuously make recommendations on how we can improve and optimise marketing strategies and tactics
- With the support of the MP&T Director, coordinate the creation of board-level performance updates and strategic recommendations to be presented on a quarterly and annual basis
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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