Brand Marketing Manager, Prime Roots
Offers bonus and equity opportunity
Office located in Berkeley, CA
Koji based deli meats
Be an early applicant
Koji based deli meats
21-100 employees
Be an early applicant
Offers bonus and equity opportunity
Office located in Berkeley, CA
21-100 employees
Company mission
To empower and excite every type of eater.
Role
Who you are
- You are not afraid to roll your sleeves up to execute to bring the brand to life- whether it be in writing copy, creating materials, going into stores to support our partners, talking to consumers - all facets of marketing interest you and you are looking to make a meaningful contribution to a growing innovative food startup
- A Bachelor's or Master's degree, and at least 4 years of experience working in brand and product marketing
- Have experience marketing mainstream products to moms and niche audiences is preferred
- A strategic executor - you love strategy, and you love bringing strategy to life yourself
- Be comfortable with being in front of and behind the camera/phone camera
- You have a demonstrated track record of bringing products to the market and executing marketing across various channels and mediums
- Experience with consumer brands is a must, preferably within food
- You are a risk-taker, you enjoy taking a strategic, data-driven approach to solving problems
- You're familiar with reading and analyzing consumer insights and trends
- You're able to be resourceful and excited about grassroots growth and the opportunity to establish a brand
- A fast-paced startup environment sounds like home
- Someone who is outgoing, proactive, and a great communicator in person and virtually and across different departments and teams
What the job involves
- Prime Roots is seeking a Brand Marketing Manager
- In this role, you’ll be a part of the strategy and own the execution and implementation of Prime Root’s consumer and trade marketing plans
- You must identify as someone who knows what good looks like, and you will also be required to be able to use a data driven approach to iterating and growing the brand
- Create, tell, and amplify stories that will build Prime Roots brand within B2C and B2B audiences. You must have experience with brand storytelling and comfortable with end-to-end execution of this
- You will own, the Owned and Earned media and marketing channel at Prime Roots - you will also support and lead some initiatives within Paid marketing channels as well
- Develop and implement across all facets of marketing at Prime Roots - think you are the one stop shop for all things marketing
- Develop and grow Prime Roots community of consumers and nurture relationships and build Prime Roots brand through loyalty program and other programs
- Be responsible for in-store merchandising and brand look and feel across all channels and accounts and iterating this periodically - this includes product marketing
- Responsible for all brand content and digital strategy
- Responsible for bringing Prime Roots marketing calendar to life across all channels
- Interface and execution partner with our retail and food service partners on collaborations and for any and all marketing needs
- Be the central control for all things brand copy and brand design needs
- Support on all marketing initiatives across public relations, paid, advertising, events, experiential, and all other areas of marketing
- Run experiments and collect and analyze data to evaluate effectiveness of campaigns and collateral
Our take
In a bid to disrupt the $300 billion bulk deli industry, Prime Roots has created realistic deli meat slices using koji mycelium (a type of fungi). The company was founded by a couple of meat eaters themselves, however, they knew there had to be a more sustainable way to enjoy meat.
Due to the unique structure of koji, its long, microscopic fibers have the ability to closely replicate the structure and texture of animal meat, providing the same experience without the environmental impacts associated with animal meat.
The decision to create deli meats was a smart move by the company. The immensely popular charcuterie board, which primarily consists of deli meats and cheeses, has left vegans and vegetarians to search for alternatives. However, Prime Roots’ spread of koji-based turkey, hams, pepperoni, salami, pâtés, and foie gras enables everyone to join the charcuterie trend.
With its products being available primarily in the San Francisco Bay area, substantial funding has Prime Roots set to further scale and expand to more deli counters and restaurants.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2023
$30m
SERIES B
Jul 2018
$4.3m
SEED
Total funding: $34.5m
Company benefits
- Medical, dental, and vision insurance
- 401K program
- Unlimited PTO and 11 paid holidays
- Paid family leave
- An innovative startup environment that values your personal and professional growth
- Catered lunch from a local plant-based restaurant every Friday
- A fully stocked kitchen for when snacktime hits
Company HQ
Downtown Berkeley, Berkeley, CA
Leadership
Kimberlie Le
(CEO)Fellow of both The Thiel Foundation and Unreasonable. Former Researcher at Berkeley Lab and Lead Course Instructor at UC Berkeley.
Joshua Nixon
(CTO)Former Software Engineer at Berkeley Lab and TeselaGen Biotechnology. Previously worked for Amyris in Scientific Computing and at Nano Precision Medical in Life Sciences Product Development.
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