Content Marketing Manager, Moveworks

• 3+ years of experience in content creation and marketing, preferably in B2B technology or SaaS industries
• Proven track record of developing impactful content that drives demand generation and thought leadership initiatives
• Exceptional storytelling abilities, with a knack for simplifying complex concepts and capturing audience interest
• A proven ability to use creative writing to distill complex topics into compelling content, across various content formats, including blog posts, infographics, presentations, and video
• Strong team player with the ability to collaborate effectively across departments and levels of seniority
• Experience working closely with Sales and Marketing and Product Marketing teams to align content strategies with business goals
• Comfortable working with data to measure content performance and derive actionable insights
• Ability to identify trends and adjust content strategies accordingly to maximize impact

Desirable

• As a Content Marketing Manager at Moveworks, you'll craft compelling content that brings the Moveworks story to life
• Our AI is changing how companies support employees, empowering them to stay productive by seamlessly connecting them to the right data, workflows, actions, and insights across applications – all through the power of natural language and conversational interfaces
• In this role, you'll play a crucial part in building brand awareness for Moveworks by developing high-quality content across multiple channels
• Creating engaging demand gen assets, from blog posts to ebooks, that educate and inform our audience
• Crafting compelling content collaboratively across departments that positions Moveworks as a thought leader in the AI space
• Exploring and experimenting with new content formats to reach and resonate with our target audience
• In an era where AI is a buzzword often misunderstood, your expertise will be invaluable in separating fact from fiction and providing our audience with the information they need to make informed decisions
• This role is an opportunity to play an integral role in a pioneering AI startup, shaping the narrative around conversational AI and its transformative impact on employee productivity
• Spearhead the full content lifecycle; ideate, write, edit, and publish high-caliber content. Enable the steady delivery of content that not only mirrors our solutions but also engages our intended audiences effectively
• Prioritize the development of impactful content for our blog and demand generation initiatives, like ebooks and guides, paying close attention to detail to maintain our brand’s high standards
• Forge compelling assets including blogs, guides, and ebooks designed to both enhance our brand’s presence, clarify intricate ideas, make our offerings stand out, and establish Moveworks as a thought leader within the AI sector
• Ensure a collaborative process with the marketing department to craft content that is polished, adheres to brand standards, and is produced smoothly from conception to publication
• Work directly with internal stakeholders to ensure the content meets the needs of our audience and supports our overarching strategic aims
• Promote interdepartmental collaboration with teams like Demand Generation, Sales, Product Marketing, and Customer Success, aiming to craft content that bolsters our comprehensive market entry strategies
• Generate content that is both compelling and accurate for a technically inclined audience, ensuring it reliably portrays our product offerings in a clear and engaging manner
• Coordinate with Design and Web Development teams to ensure content is not just content-rich but also visually appealing and digitally optimized
• Create engaging narratives that clearly convey Moveworks' distinct advantages, ensuring uniformity in our brand voice across all our content platforms
• Commit to brand cohesion, strictly following our established voice and messaging guidelines in every piece of produced content
• Assist in monitoring and analyzing content performance and event materials, using data to refine and enhance future content strategies
• Help support content strategy execution and performance measurement, offering insights and recommendations to improve content effectiveness
• Embrace feedback constructively, seeing it as an opportunity for professional growth and a means to refine future content strategies