Marketing Manager, eBay
Pop Culture, Goldin
$130.4-193.6k
Leading online marketplace
Open for applications
Leading online marketplace
1001+ employees
Open for applications
$130.4-193.6k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- The ideal candidate will have a passion for pop culture (Film, Music, TV, Hollywood) and for collectibles, with a strong background in developing and driving growth marketing campaigns across multiple channels
- This role requires a blend of leadership, strategy creation, creativity, analytical skills, and a deep understanding of both the pop culture and collectibles markets to drive brand awareness, engagement and sales
- 6+ years of experience in marketing (growth or brand), with a focus on the pop culture industry
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Demonstrated ability to develop and implement successful marketing strategies across various channels
- Strong analytical skills with experience in measuring and reporting on campaign performance
- Excellent communication and collaboration skills, with the ability to work effectively across different teams
- A deep understanding of the collectibles market and consumer behavior. (Key Relationships within the pop-culture collectibles' community a big plus)
- Creative approach with a strong sense of brand storytelling
- Strong leadership skills and ability to manage a growing department
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Proficiency in digital marketing tools (Mailchimp, Salesforce) and data tracking platforms (i.e. Lightdash or Heap)
What the job involves
- Goldin is seeking a strategic and creative Sr. Marketing Manager to lead our Pop Culture & Non-Sports collectibles marketing initiatives
- Develop and implement marketing strategies that effectively promote our non-sports collectibles and drive revenue growth
- Collaborate with product development, sales, and creative teams to ensure cohesive branding and messaging across all platforms
- Foster relationships with key pop culture industry influencers, partners, and collectors to expand our reach and build brand loyalty
- Manage the creation and distribution of engaging content, including email campaigns, website copy, and promotional materials
- Conduct market research to identify trends within the non-sports collectibles industry and gain insights into customer preferences and behaviors
- Oversee the budget for marketing campaigns and ensure all activities deliver a strong return on investment
- Analyze campaign performance data to evaluate success and find opportunities for optimization
- Stay up to date with digital marketing technologies and social media trends to keep our marketing efforts innovative and effective
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Articles
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Share this job
View 94 more jobs at eBay