Growth Marketing Manager, TIFIN
Magnifi
$160-190k
+ Performance linked variable compensation, including equity
More information about location
Office located in Boulder, CO
Financial services platform building first-in-category fintech companies
Be an early applicant
Financial services platform building first-in-category fintech companies
201-500 employees
Be an early applicant
$160-190k
+ Performance linked variable compensation, including equity
More information about location
Office located in Boulder, CO
201-500 employees
Company mission
To make investing a more powerful driver of financial well-being.
Role
Who you are
- The ideal candidate will have experience with growth stage consumer brands, ideally in the fintech space and a passion for investing and AI disruption!
- 4+ years of experience in customer acquisition for direct-to-consumer, fintech, or similar industries, with a strong track record across media, affiliate, and referral channels
- Strong analytical skills, with expertise in growth marketing metrics, testing methodologies, driving experimentation roadmaps, and capturing actionable insights
- Bachelor's and Master's degrees in Statistics, Data Science, Marketing, Economics, or a related field
- Experience developing marketing assets with creative agencies or internal studios
- Deep understanding of customer acquisition strategy and growth marketing concepts (e.g., attribution, incrementality, diminishing returns)
- Ability to articulate technical requirements to Product, Engineering, and Data Science teams
- Customer-first approach with strong cross-functional collaboration skills
- Familiarity with app-based marketing and mobile attribution platforms (e.g., AppsFlyer, Branch)
- Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Google Sheets
- Excellent communication and project management skills, with the ability to collaborate effectively across teams
- Self-starter with a passion for growth marketing and a desire to thrive in a fast-paced, high-growth
What the job involves
- We are seeking a Growth Marketing Manager to join the Magnifi go-to-market team. In this role, you will help craft the customer acquisition strategy and end-to-end execution from designing, implementing, and optimizing scaled paid advertising campaigns across digital & offline media, affiliates, and referral
- You will test ways to efficiently scale programs to drive high quality new customer volume
- You have a relentless focus on data-driven decision-making, creativity, and the customer experience
- Own execution of performance marketing channels to drive efficient subscriber acquisition and revenue growth
- Launch, optimize, and scale campaigns across channels like Google (Search, YouTube, UAC), Meta, Apple Search Ads, and affiliate marketing for both app and web
- Manage marketing budgets effectively to maximize ROAS and LTV:CAC
- Analyze campaign performance, derive actionable insights, and make data-driven decisions to optimize results and share learnings across the organization
- Execute experimentation with new channels, ad formats, targeting, and creative approaches to enhance campaign performance
- Collaborate with the creative team to develop ad creatives and messaging that resonate with target audiences
- Partner with product and analytics teams to track and report key performance metrics, including CAC, LTV, ROAS, and conversion rates
- Lead A/B testing initiatives for landing pages, app store pages, ad creatives, and audience targeting
- Stay updated on industry trends, platform updates, and growth marketing best practices
- Manage relationships with external partners, including ad and affiliate networks
- Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing to improve processes and performance
Our take
Increases in the range of apps available for investors of any experience level is resulting in wealth and asset managers facing rising demands for personalized financial experiences. Investors seek tools that use data analytics to facilitate these personalized insights, but this is difficult to provide without the right technology and data science.
TIFIN provides a fintech platform that uses data science and actionable fintech tools to provide personalized investment experiences. The platform offers investment management advice, machine learning, and API tools to asset managers, allowing them to transform their clients' businesses to be more efficient, profitable, and future-proof.
With so many investment platforms on the market, TIFIN has made a smart decision by pulling together innovative tools into a wealth management platform, as opposed to starting a new investment platform itself. Since its inception in 2018, TIFIN has experienced remarkable growth, forging strategic partnerships and successfully securing funding. This trajectory serves as a testament to its ability to navigate the competitive landscape and solidify its position as a leading player within the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
131% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2024
$10m
LATE VC
May 2022
$109m
SERIES D
Total funding: $237.7m
Company benefits
- Performance linked variable compensation, including equity
- Medical, dental, vision, life and disability insurance
- 401k Retirement Account through Empower Retirement
- Flexible PTO policy and Company-paid holidays
- Corporate Social Responsibility and volunteering opportunities
- Fully stocked office kitchens
- Access to our Chief Mindfulness Officer, including 1:1 personal coaching for executives and rising stars
- Company sponsored events like Qi Gong, Lunch & Learns, Development Workshops, Dinners, Happy Hours, and more!
- Parental leave: 12 week paid maternity, 4 week paid paternity leave
Company values
- Grow at the Edge: We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. With self-awareness and integrity we strive to be the best we can possibly be. No excuses
- Understanding Through Listening and Speaking the Truth: We value transparency. We communicate with radical candor, authenticity and precision to create a shared understanding. We challenge, but once a decision is made, commit fully
- I Win for Teamwim: We believe in staying within our genius zones to succeed and we take full ownership of our work. We inspire each other with our energy and attitude. We fly in formation to win together
Company HQ
Downtown, Boulder, CO
Articles
Leadership
Vinay Nair
(CEO)Having studied at NYU, they started working as a Fellow of Wharton Financial Institutions Center and founded 55ip, Clout, Positivly, and Magnifi. They used this startup experience to found THE TIFIN GROUP in November 2018.
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