Senior Product Marketing Manager, Nudge
More information about location
1+ day a week in office
Digital communications platform for frontline employees
Open for applications
Digital communications platform for frontline employees
201-500 employees
Open for applications
More information about location
1+ day a week in office
201-500 employees
Company mission
To help organisations improve workforce productivity and give their frontline staff the tools, knowledge, and support they need to do great work, every day.
Role
Who you are
- 10 years of software marketing experience ideally with a minimum of at least 2 years in a product marketing role
- Strong understanding of B2B sales, marketing funnel and how businesses purchase software
- Experience in the full-stack marketing mix including market/competitive assessment, content and digital marketing/demand generation, marketing/sales collateral development and more
- Ability to both think strategically and roll up your sleeves and dig into the details
- Results-oriented, resourceful, and able to handle the pace, shifting priorities and multiple demands in a rapidly growing company and dynamically changing market
- Ability to influence and motivate people to take action at all levels and functions across the organization and beyond with customers, partners and analysts
- Comfortable presenting to large audiences and delivering sales training sessions/webinars
- A self-starter who provides creative solutions to business challenges. You're independent and take-charge while being a consummate team player
- Thrives when working in a matrix environment, where colleagues need to be supported, driven, and influenced to deliver business growth through new initiatives
What the job involves
- The Product Marketing Manager is responsible for leading core go-to-market activities and ongoing product success for Axonify throughout the product life cycle
- The Product Marketing Manager will define clear, differentiated messaging and positioning to communicate the value of Axonify through a deep understanding of our buyers, customers, jobs to be done, competitive landscape and Axonify’s product
- Serving as both an internal and external subject matter expert, the Senior Product Marketing Manager will evangelize and enable all sales, marketing, and partner channels by equipping them with the right content, tools and knowledge to articulate the value of Axonify within target industries across all stages of the buyer’s journey
- Partnering closely with the industry demand generation and content teams, you’ll guide, create and support content and thought leadership, with a keen focus on generating high-converting pipeline and ARR
- The Product Marketing Manager will work closely with cross-functional teams and Product Management to bring to market new features and products with proven experience leveraging NPI or similar go-to-market frameworks
- Product Positioning and Messaging: Differentiate and elevate the Axonify solution with strong positioning and messaging that cuts through, as well as relevant customer stories
- Sales Enablement: Develop and deliver product-related assets and training to support the success of the Axonify BDR, marketing and sales team
- Content Development and Demand Generation: Support our industry product marketing and programs teams to create and deliver product-related content (webinars, blogs, e-books, web content, customer stories, collateral etc.) to put our product into context for the people we serve, and increase Axonify's presence as a thought-leader within our target industries to support the buying process
- Analysts and Awards: Work with industry and PR team to identify and engage with industry associations, analysts, influencers and media agencies, track and submit Axonify applications for product reviews and awards
- Competitive and Market Intelligence: Lead Axonify’s competitive and market intelligence efforts in collaboration with Axonify’s strategy team to arm product, sales and marketing teams with the tools and insights to help Axonify continue to win in the market
- Product Release Process: Lead the launch of new features and releases both internally and externally to the market
- New Product Go-to-Market: Work closely with cross-functional teams like marketing, sales, development, customer experience and the product management team to flawlessly bring new products to market
- Provide leadership, guidance and coaching to direct reports, helping them grow and be successful in the product marketing role
Our take
Axonify, formerly Nudge, was founded with frontline workers at the core of its product offering. Coming from a hospitality background, the company’s founders saw a need to improve organisational communication and a way to bridge that gap through a digital communication platform. Unlike most internal productivity tools, Axonify is designed for the majority of the workforce that do not sit behind a desk.
Axonify allows organisations to integrate their frontline employees into their wider communications channel, improving workforce productivity and frontline retention in several large organisations. By using Axonify, organisations can monitor and reward individual interactions, while offering tools for personal development for its users.
Axonify has quickly become popular amongst the frontline workforce tools, with clients including Samsung, Staples, and Dippin Dots. Successful funding rounds have enabled Axonify to expand its workforce across North America.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2019
$9.3m
EARLY VC
Aug 2019
$9.3m
SERIES B
Total funding: $25m
Company benefits
- Virtual team events that aren’t just another Zoom cocktail hour (And fun in-person ones soon!)
- Flexible health benefits (Including a $500 annual wellness allowance!)
- $2,000 annual professional development allowance
- Weekly flex-time to get offline and reset (Plus half-days on long weekends!)
Company values
- Teamiest team: We help, support, and trust each other as we work to reach our goals
- Action-focused: We act, we do, we work hard to make the right things happen
- Uplift everyone: We create a positive environment for everyone to feel comfortable being their authentic selves
- Strive to thrive: We push ourselves and each other to learn, improve, and get better every day
- Embrace the journey: We learn from the lows, we celebrate the highs, and we enjoy ourselves along the way
Company HQ
Waterloo, Waterloo, ON
Articles
Leadership
Dessy Daskalov
(CTO)Worked previously as a Software Developer at The Working Group & Eloqua. Also volunteered as Lead Instructor at Ladies Learning Code since 2011.
Lindsey Goodchild
(CEO)Has previous experience as a Technology Journalist at CTV News and as a Consultant at Lura Consulting. Also served as a Board Member of Sustainable Travel International and The Icarus Foundation.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Nudge