Marketing Specialist, OpenGov
Demand Generation
$65-85k
OTE
Cloud ERP software for the public sector
Be an early applicant
Cloud ERP software for the public sector
501-1000 employees
Be an early applicant
$65-85k
OTE
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- The ideal candidate demonstrates a solid understanding of B2B marketing and a passion for achieving measurable results aligned with OpenGov’s mission
- Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
- A minimum of two years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
- Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus
- Experience with Google Analytics, Google Ads, and social advertising platforms is preferred
- Goal-driven with a keen interest in search and digital marketing is required
- Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
- Strong analytical skills with the ability to interpret data and identify actionable insights is required
- Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required
- Strong writing, grammar, spelling, proofreading, and researching skills are required
What the job involves
- The Demand Generation Specialist is a key contributor to pipeline growth across the OpenGov Cloud. In this role, you will focus on driving lead acquisition, nurturing prospects, and creating impactful campaigns
- This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration
- Campaign Strategy & Execution: Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication)
- Lead Generation: Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets
- Targeted Marketing: Identify and evaluate new vendors, channels, and campaign concepts that align with OpenGov’s Ideal Customer Profile (ICP) and suite-level needs
- Budget Management: Manage campaign budgets, ensuring resource allocation aligns with performance targets and ROI expectations
- ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts
- Marketing Automation: Use platforms like Marketo and Salesforce to build campaigns, segment audiences, and track results, adjusting tactics as necessary
- SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance
- Performance Tracking & Campaign Insights: Monitor campaign metrics, produce initial performance reports, and recommend improvements based on findings
- Cross-Functional Collaboration: Work closely with sales development, product marketing, content marketing, and operations teams to ensure alignment between demand generation activities and broader company objectives
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company HQ
Trinidad, San Jose, CA
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
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