Product Marketing Manager, Sentry
Performance
CA$119-129k
+ Equity
Error tracking and app monitoring software
Job no longer available
Error tracking and app monitoring software
201-500 employees
Job no longer available
CA$119-129k
+ Equity
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- 3+ years in product marketing and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
- Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life
- Ability to prioritize competing opportunities and balance customer needs versus business priorities
- Stellar written and verbal communication skills
- A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility
What the job involves
- As the Product Marketing Manager for Sentry's performance monitoring product, you will own the end-to-end go-to-market strategy to drive produce awareness, adoption, and expansion
- You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience— showcasing a deep understanding of the product, target audience, and market landscape
- Support the product marketing strategy and go-to-market approach for Sentry’s performance monitoring solution to drive acquisition, adoption, and activation amongst developers
- Be the voice of the customer
- Understand their needs, pains, and dreams
- And drive home how we differentiate from the competition to ensure their success with Sentry from sign up to sending their first event
- Craft concise, benefits-driven messaging
- Develop elegant value propositions for developers that don’t sound like everyone else
- Being technically accurate, thinking through your audiences, being consistent, and validating through experimentation are key
- Become BFFs with developers
- Ride shotgun with Sales Engineers to create educational content about our performance monitoring offering that gets developers to stash work in progress and type git checkout -b install-sentry
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organisations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack, have used Sentry to monitor their code health. The company is well-positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company opened another office in Denver in early 2023, expanding its regional presence, as it continues to broaden its market presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company HQ
Financial District, San Francisco, CA
Leadership
David Cramer
(Co-Founder & CPO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Co-Founder & Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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