Marketing Coordinator, Topsort

Salary not provided

+ Employee Stock Option Plan

Hubspot

Mid and Senior level

Boston

4+ days a week in office

AI monetization infrastructure for modern commerce

Job no longer available

AI monetization infrastructure for modern commerce

101-200 employees

B2BArtificial IntelligenceMarketingAnalyticsMachine LearningSaaSAdvertisingAPI

Job no longer available

Salary not provided

+ Employee Stock Option Plan

Hubspot

Mid and Senior level

Boston

4+ days a week in office

101-200 employees

B2BArtificial IntelligenceMarketingAnalyticsMachine LearningSaaSAdvertisingAPI

Company mission

To democratize world-class auction and AI-based monetization technology that giants in Silicon Valley have been using as a profit engine into the wider ecosystem of eCommerce.

Job

Company

Role

Who you are

3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic). Start-up experience is a plus!
Bachelor’s degree in Marketing, Computer Science, or any other related fields
Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable
Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach
Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success

What the job involves

Marketing Management and Optimization: Support in managing our website’s content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives
Content Marketing: Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and tradeshows
Data Analysis: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot
Strategic Planning: Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events
Event Management: Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions
Continuous Improvement: Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies

Our take

With the likes of Meta, Amazon, and Google hosting the majority of ad campaigns, contemporary strategies can become overly complicated and lacking in owner control. Topsort has created a simple and customizable API through which users can create advertising elements like sponsored listings, banner and video ads, and control how they’re shown to potential customers.

Where the platform stands out is in its transparency and privacy-first approach - delivering a direct replacement of the “cookie” system usually used in sponsored ads. Topsort’s “clean room” is an encrypted technology that has zero-visibility into privacy data, ensuring anonymity for those being analysed.

This exciting new approach to media marketing analysis and campaign planning has turned investors' heads, at a time when data privacy is a hot topic. Topsort has enjoyed an impressive $21M in funding to date, which will it is using to scale and accelerate its growth.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

Glassdoor (3)

Company

Funding (2 rounds)

Mar 2024

$20m

SERIES A

Mar 2022

$8m

SEED

Total funding: $28m

Company HQ

SoMa, San Francisco, CA

Leadership

Regina Ye

(Co-Founder & CEO)

Regina previously founded ZIRUI. They also worked as a Product Lead at Hopin before co-founding Topsort in 2021.

Francisco Larrain

(Co-Founder & CTO)

Francisco is currently a Board Member at Maxxa as well as an Investor and Advisor. Previously, they founded Zappedy where they served as the CEO. They also worked as a VP of Engineering at Groupon.

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