Copywriter, Brooklinen
$80k
+ Equity
More information about location
2+ days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Be an early applicant
Luxury bedding and loungewear
101-200 employees
Be an early applicant
$80k
+ Equity
More information about location
2+ days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- If you want to see your writing out there in the world, we encourage you to apply
- 3+ years of copy experience, particularly in the consumer goods or e-commerce space
- Ideally, writing experience in, and passion for, the interior design and home goods space
- Prior experience writing product copy as well as marketing copy (email, Facebook, etc)
- Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an e-commerce product description)
- Experience tailoring and differentiating between channels
- Skills in translating data and insights into creative execution
- Ability to action on feedback quickly and strategically
- A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing
- Strong attention to detail in copyediting and proofreading
- SEO & SEM knowledge
What the job involves
- We’re looking for a creative and passionate copywriter to write on-brand copy that strategically delivers for our digital channels
- Reporting to our Director of Copy & Editorial, you will be the third of a small and nimble team amongst our broader creative team
- You’ll work most closely with our Creative team and also collaborate closely with the Marketing, Merchandising, and ECommerce teams
- You’ll help write on exciting, exclusive and proprietary product fabrications and promotions for one of the best (sure, we’re a little biased), and fast-growing home interior brands
- You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
- Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
- Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
- Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
- Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
- Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer
Application process
- Initial Interview:
- Recruiter
- First Round:
- Director of Copy & Editorial
- Second Round:
- Project Review with Director of Copy & Editorial
- Senior Designer
- Final Round:
- Director of Recruiting
- VP, Creative
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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