Demand Generation Manager, Quadient
More information about location
Office located in Stratford, London
Business communication solutions software
Open for applications
Business communication solutions software
1001+ employees
Open for applications
More information about location
Office located in Stratford, London
1001+ employees
Company mission
To simplify the connection between people and what matters.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field
- Minimum of 5 years of experience in B2B marketing, focusing on regional or field marketing and strategy
- Demonstrated success in planning and executing marketing campaigns
- Advanced project management skills, capable of leading multiple marketing programs simultaneously
- Excellent communication skills, both written and verbal
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
- Knowledge of digital marketing channels including email, social media, and online advertising
- Data-driven approach with strong analytical skills for campaign performance evaluation
- Creative and innovative mindset for developing unique campaign strategies
- Ability to thrive in a fast-paced, collaborative environment, driving teams towards operational objectives
What the job involves
- He Demand Generation Manager plays a pivotal role in translating regional marketing strategy into actionable and successful marketing programs to support overarching business objectives
- This role demands a strategic mindset and the ability to collaborate effectively with global campaign teams and regional sales to bolster the sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored marketing initiatives
- Hybrid opportunity based out of our Stratford, London location
- Lead and manage end-to-end execution of field marketing plans aligned with sales objectives, coordinating with cross-functional teams, channel marketing, and sales
- Develop and implement targeted Account-Based Marketing (ABM) strategies to engage with key accounts. Collaborate closely with the sales team to identify high-value accounts and create personalized marketing campaigns tailored to their specific needs and pain points. Supervise the creation of customized content, targeted events and personalized outreach efforts. Use data-driven insights to continuously refine ABM tactics, ensuring alignment with overall sales goals and maximizing ROI on marketing activities
- Manage regional marketing campaigns, including but not limited to events, webinars, workshops, and local outreach activities. Ensure that these initiatives are timely, within budget, and effectively meet their objectives
- Collaborate closely with the sales team to understand their needs and ensure that field marketing activities support the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective field marketing
- Planning, coordinating, and executing trade shows, conferences, and other field events. This includes managing vendors, logistics, budgets, and on-site operations
- Work in cross-functional agile teams with campaign strategists, sales, product marketing, and design teams to align regional activities with global initiatives, campaign strategies, and objectives
- Communicate effectively with stakeholders about campaign progress, results, and requirements
Salary benchmarks
Our take
Quadient is a global company providing intelligent automation for business communication, smart mailing, shipping, and parcel locker solutions; with a focus on improving the customer experience of ordering and receiving packages. Formerly known as Neopost, the company has grown to support hundreds of thousands of customers worldwide.
Quadient has a record for developing its offerings ahead of changes in the market and has a history of smart acquisitions. In the last couple of decades, the company acquired a series of companies with market-leading technologies – such as customer communication management provider GMC Software, and Parcel Pending, the leader in the US parcel locker market.
The beginning of 2024 saw the acquisition of Frama, a mailing and document management solution bring in 30,000 new customers for Quadient. It has also developed its largest lockers yet, enabling the company to expand service to retailers and distributors delivering extra-large and oversized goods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
Bagneux, France
Leadership
Geoffrey Godet
(CEO, not founder)Previously served as President & CEO for Flatirons Solutions, CEO for Jouve, and Chairman of the Board for CORENA.
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