Head of Performance Marketing, Red Ventures
Bankrate
More information about location
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 12+ years of experience in performance marketing, paid media, or digital growth, with at least 5–7 years in senior leadership roles
- Proven track record of scaling paid media budgets efficiently and profitably, preferably in financial services where funded accounts are the reward function
- Experience managing large, multi-channel media budgets ($25M+ annually)
- Experience overseeing marketing QA and compliance-sensitive campaigns at scale
- Deep expertise in digital performance marketing platforms (Google Ads, Meta Ads Manager, DV360, affiliate networks, etc.)
- Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus
- Strong leadership and team development skills with a collaborative, empowering management style
- Outstanding communication and stakeholder management abilities, comfortable working across executive, technical, and creative functions
- Innovative, data-first mindset with a track record of experimentation, learning, and scaling what works
What the job involves
- We are seeking a dynamic and highly experienced Head of Performance Marketing to lead Bankrate’s paid media, affiliate distribution, CRM acquisition, and marketing QA programs
- This individual will own the full-funnel performance marketing strategy, driving profitable customer acquisition and long-term value through data-driven, ROI-focused initiatives
- They will oversee a large-scale media budget, build and mentor a world-class team, and collaborate cross-functionally with analytics, product, customer success, and finance to optimize performance at scale
- Own and evolve the overall performance marketing strategy for Bankrate, aligning tightly with business goals, product strategies, and customer needs
- Build, lead, and mentor a high-performing team of marketers across paid search, paid social, video, affiliate, native, display, retargeting, and emerging platforms
- Serve as a thought partner to the CMO and senior leadership team, contributing to broader marketing vision and company growth strategy
- Establish and track performance goals rooted in LTV:CAC ratios, incremental profitability, and scalable acquisition growth
- Drive acquisition across all paid media channels: SEM (Google, Bing), Paid Social (Meta, TikTok, LinkedIn), Display, Programmatic/Video, Native, and Affiliate
- Oversee CRM-driven acquisition and lifecycle marketing, leveraging email, SMS, and push to improve retention and consumer value
- Manage a large-scale media budget, allocating spend based on performance, LTV insights, and strategic growth priorities.Identify and scale new customer acquisition opportunities through experimentation, partnerships, and innovation
- Partner with analytics and finance teams to define KPIs, LTV:CAC ratios, attribution models, and incrementality testing frameworks
- Oversee rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization
- Drive continuous improvement through insights, automation, and AI-driven performance optimization
- Lead the marketing QA function, ensuring campaign execution is accurate, compliant, and brand-safe across all acquisition channels
- Collaborate closely with product, marketing operations, CRM, brand, and engineering teams to ensure marketing efforts are tightly integrated across the customer journey
- Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space
- Partner with Finance on forecasting, budgeting, and performance reporting
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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