Marketing Analytics Manager, Therabody
$90-110k
Plus discretionary bonus
Wellness technology & device manufacturer
Job no longer available
Wellness technology & device manufacturer
201-500 employees
Job no longer available
$90-110k
Plus discretionary bonus
201-500 employees
Company mission
To help people do more of what they love in new ways.
Role
Who you are
- 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
- Experience with data platforms such as CDPs and DMPs is strongly preferred
- Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
- Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
- Extensive experience with website tagging, digital analytics tools and data reporting
- Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
- Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
- Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
- Able to partner well with a cross-functional teams and present findings in a meaningful way
What the job involves
- Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success
- You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels
- An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation
- The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers
- Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
- Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
- Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
- Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
- Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
- Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
- Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Our take
Therabody manufactures and sells products specially designed for non-invasive pain management. The company was established after the founder suffered a traumatic motorcycle accident that inspired him to create medical devices for pain management and recovery as an alternative to surgery or pain medication.
Its percussive massage therapy devices are widely used to reduce tension and accelerate recovery. Professional sports teams, athletes, and physical therapists in over 60 countries rely on these devices, with notable partnerships including Manchester United football club.
With backing from over 100 influential figures across sports, business, culture, and entertainment - including Jay-Z, Kevin Hart, and Aaron Rodgers - Therabody has attracted significant attention. And its recent collaboration with Garmin to enhance athletic performance through smarter, data-driven recovery solutions sets the stage for future growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Company benefits
- Unlimited PTO: Take the time you need. Our generous time-off policies provide the flexibility you need
- Comprehensive health benefits: Our package includes medical, dental, vision, maternity, and paternity support, and a 401K program
- Company-wide wellness days: We prioritize work-life balance with company-wide wellness days and scheduled daily wellness breaks
- Employee referral program: Talented people know talented people. Team members who help us find them receive a generous referral bonus
- Employee discounts: Enjoy an exclusive year-round discount on Therabody Products for friends and family
- Free Therabody products: Every employee gets their very own Theragun device and other complimentary Therabody wellness solutions
Company HQ
Westwood, Los Angeles, CA
Leadership
Monty Sharma
(CEO)Joined Therabody in 2023 as the CEO. Prior to this, they were the CEO at The Better Being Co, Jenny Craig, Curves, Atkins Nutritionals, Naked Juice, and EAS.
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