Demand Generation Manager OR Director, Crux Informatics
$135-180k
External data automation platform
Open for applications
External data automation platform
101-200 employees
Open for applications
$135-180k
101-200 employees
Company mission
To accelerate data integrations from external sources by removing the data engineering, operations, and wrangling obstacles.
Role
Who you are
- The ideal candidate will be a creative thinker, adept in digital marketing strategies, and possess a strong ability to analyze market trends to execute high impact demand generation campaigns
- 5+ years of experience in demand generation and content marketing, preferably start-up environment adept at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Digital Marketing Expertise: Strong knowledge of various digital marketing channels and tactics, including content marketing, SEO, PPC, ABM email marketing, social media, and marketing automation
- Deep understanding of digital marketing tools and platforms such as (Google Analytics, Webflow, Salesforce, SEMRush, etc.)
- Background in advising, developing, and distributing compelling and relevant content, including blog posts, whitepapers, case studies, webinars, and other assets, to attract and engage potential customers
- Exceptional communication and interpersonal abilities
- Strategic thinking and creative problem-solving skills
- Ability to analyze data and derive insights
- Strong project management and organizational skills
What the job involves
- We are seeking a dynamic and experienced Demand Generation Manager OR Director to join our Marketing team.
- This role is pivotal in driving our content strategy and creation to enhance brand visibility, generate leads, and ultimately drive revenue
- Develop and execute a comprehensive demand generation strategy aligned with the company’s business goals
- Oversee the creation and management of content across various platforms (blogs, social media, website, etc.), ensuring it aligns with our brand voice and marketing goals
- Collaborate with Sales and Product teams to create targeted campaigns that resonate with our audience and drive leads
- Work with our partner ecosystem on lead generation and joint campaigns, events, etc
- Utilize SEO, SEM, and other digital marketing techniques to increase visibility and engagement
- Analyze market trends and customer insights to continuously improve strategy and content
- Track and report on campaign performance, using data to optimize future marketing efforts
- Assist in managing budgets and allocate resources effectively to maximize ROI
Our take
Data delivery operations can be ineffective and complex, making effective management and integration of external data difficult to achieve. Crux Informatics' cloud-based data integration and operations platform solves this problem, by automating external data integration, transformation, and observability.
Crux's tools accelerate the value realization between external and internal data, which has understandably proven popular among businesses of all kinds. By using the platform, businesses can get quality data when and where they need it, reduce management times for external data, and hence free up their teams to focus on higher-value tasks.
Although Crux Informatics faces strong competition in the data integration market, it has displayed steady growth and cemented itself in the space by a series of partnerships with the likes of Amazon Web Services. The significant funding raised by the company will help it to scale up operations, towards meeting a new wave of demand for its platform in the increasingly data-first business world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2023
$50m
SERIES B
Dec 2020
$55m
LATE VC
Total funding: $146m
Company benefits
- Flexible time off including vacation, sick leave, and volunteer time off
- Robust & inclusive parental leave policy for birthing, non-birthing, adoptive & foster parents
- Fully remote work from anywhere in the world
- Stock options
- Pre and post-tax retirement benefits
- Comprehensive insurance options, including no-cost options for medical, dental & vision coverage
- Employee referral bonus program - $4,000 bonus for every successful referral
- Scheduled team building events & monthly virtual activities
- Monthly phone & internet reimbursement
- One-time $250 budget for office supplies
- Bi-annual giving opportunities
- Fundraising & volunteer opportunities made available throughout the year
- Welcome swag for new hires
Company values
- Integration at scale: The Crux Deliver platform is unmatched in scale, agility, and capabilities when it comes to pipeline building, customization, and maintenance.
- Take ownership: We own outcomes, innovate, and deliver results.
- Focused innovation & execution: We know when and how to say no.
- One team: We are resilient and here to win.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Will Freiberg
(CEO, not founder)Was an M&A Associate at Simpson Thacher & Bartlett, and was a Senior Associate at Gunderson Dettmer, as well as President & COO of Mesosphere.
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