Strategic Partner Marketing Manager, Zapier
$128.2-192.4k
For Canada: CA$128.2K – CA$192.4K. Offers Equity & Bonus
Workflow automation service
Be an early applicant
Workflow automation service
1001+ employees
Be an early applicant
$128.2-192.4k
For Canada: CA$128.2K – CA$192.4K. Offers Equity & Bonus
1001+ employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- Proven track record in partner marketing, strategic marketing, or related roles
- Strong analytical skills and experience leveraging data-driven decision-making
- Background in B2B SaaS marketing, preferably with familiarity in automation and integration sectors
- Broad marketing skillset with experience across multiple disciplines and channels
- Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams
- AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast. You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly
What the job involves
- Join Zapier's Partner Marketing team and become the strategic force behind our most impactful "Powered by Zapier" partnerships
- You'll drive growth through developing and executing key partner co-marketing strategies, building and maintaining relationships with strategic partners, and launching new partners while driving demand for our Powered by Zapier solutions
- This exciting role sits at the intersection of multiple internal and external teams. This is your opportunity to build something new from the ground up while working with some of the most innovative companies in tech (LinkedIn, Google, Meta and TikTok to name a few)
- Craft and implement comprehensive multi-channel co-marketing plans that drive MAU growth of these partners
- Develop targeted strategies to activate different customer cohorts through Zapier & partner channels
- Drive experimentation across partner marketing tactics, documenting insights to optimize our overall partner GTM strategy
- Track, measure, and report campaign effectiveness and overall impact
- Manage and optimise partner MDF budgets, continually improving partnership ROI
- Oversee the effective launch and activation of new "Powered by Zapier" partners
- Create marketing playbooks that capture best practices and scale successful tactics to other partners
- Own and nurture marketing relationships with strategic partners
- Own the strategic planning process with partners, including leading quarterly business reviews (QBRs), joint marketing planning sessions, and MDF proposal development
- Enable Zapier & partner sales teams through joint value propositions and comprehensive marketing collateral
- Develop high-impact content including customer stories, webinars, ebooks that can be used across campaigns
- Create compelling messaging that resonates with target audiences and drives conversion
- Act as the internal advocate for partner initiatives, ensuring effective resource alignment for successful campaigns and launches
- Identify and experiment with new growth opportunities and marketing channels (e.g. co-sell, events)
Application process
- Deadline to Apply: 30 August 2025 at 05:00 BST
- We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process
- This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional
- Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application
- We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.
Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Oct 2012
$1.3m
SEED
Total funding: $1.3m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(CEO & Co-Founder)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(CTO & Co-Founder)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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