Demand Generation Manager, Freshpaint
$140-165k
Plus equity
More information about location
Compliant customer data platform
Open for applications
Compliant customer data platform
21-100 employees
Open for applications
$140-165k
Plus equity
More information about location
21-100 employees
Company mission
To help companies deliver exceptional experiences to their customers.
Role
Who you are
- 3+ years B2B marketing experience in demand generation, ideally marketing to a small TAM of enterprise-level providers, delivering pipeline using a broad range of channels
- Demonstrated experience successfully executing vertical-specific or ABM campaigns
- Hands-on experience with HubSpot, LinkedIn Sales Navigator, digital ads platforms, and other major tools and tech
- You can own a number. You owned growth results and can proudly walk us through how you did it, step by step
- You’re totally dependable with unstructured tasks and you can set your own focus/priorities
- You get things done – fast. You take ownership and solve problems when you see them
- You have high empathy and a keen sense of understanding how other people think
- You treat feedback as a gift and are not afraid of difficult conversations
- Strategic mindset - ability to plan and execute a campaign from end to end
- Bonus points for experience at a high-growth startup
What the job involves
- Strategy and planning. Develop and execute vertical-specific marketing strategies to increase our penetration in the healthcare provider segment. Define the optimal marketing mix including 1:1 and 1:few ABM programs, paid search & social, content syndication, events, and more. Create integrated, multi-channel campaigns to meet pipeline and revenue goals, working closely with sales, field marketing, content, digital, and product marketing
- Partner with sales. The marketing and sales teams are amazing partners at Freshpaint. The campaigns we run require skin in the game from both. You’ll work closely with Account Executives and SDRs on account prioritization, messaging, outreach and nurture sequences, and events
- Content and personalization. Provide feedback on the content roadmap to make sure you get the content needed to run your campaign. Collaborate with product marketing, content, and creative to build personalized assets, such as landing pages, case studies, and nurture sequences, tailored to specific accounts and personas
- Report on wins and losses. Set aggressive but achievable goals, and measure, analyze, and report on campaign performance. Provide actionable insights to stakeholders and leadership
- Advocate for success. Tell us what you need to win so we can get it for you
- Leverage our tech stack. Utilize Hubspot, Webflow, LinkedIn Sales Navigator, and other tools to get the job done
- Collaborate with Field marketing. Plan and execute events, webinars, and other activities that will be crucial for your success
Our take
Accurate and compliant customer data has never been more important. However, acquiring and activating this data can prove very difficult and expensive for organizations without a dedicated engineering team - and especially in industries that handle a lot of sensitive data.
Freshpaint helps to change this with its platform that allows users to connect and standardize customer data, create behavioral datasets, and activate their data – all without a single line of code. HIPAA compliant, the platform serves organisations across the healthcare industry to help them learn how to better serve patients, while keeping their information safe.
The company boasts many positive case studies from organizations across the healthcare landscape. With strong funding at its back, Freshpaint is working to further expand its offerings to ensure these clients can safeguard sensitive data while still getting the most out of it.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2024
$30m
SERIES B
Nov 2022
$9.5m
SERIES A
Total funding: $39.7m
Company benefits
- Remote within US timezones (we are not async remote)
- Stock options package with a 10 year exercise window
- Unlimited PTO with a minimum of 2 weeks required
- Half-day Fridays
- 401k
- Health, dental, and vision Insurance - 100% covered for you, and up to 80% covered for dependents
- Mental health benefits - therapy sessions, regular check-ins, and more
- 2 Treat Yourself Days - $100 and a day off just to treat yourself, 2x per year
- Free Spotify
- Health + Wellness Benefit - $50/month to the gym, or whatever your thing is!
- Conferences - we'll pay for you to go and learn stuff
- Generous parental leave - regardless of your gender, take 12 weeks with your kid
- Life insurance
- Tech budget - Brand new MacBook and whatever else you need
- Monthly co-working credits
- 2-4 offsites Per Year
Company HQ
Mission Dolores, San Francisco, CA
Leadership
Michael Malis
(Founder)Before Freshpaint, they worked for digital insights platform Heap as a Software Engineer, leading the database team.
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