Head of Marketing, Kinrock

• You're a highly seasoned marketing expert with 5-10 years of experience scaling B2B SaaS or B2B service businesses
• You're looking to go on an adventure with an ambitious core team to build something great over the next decade
• Despite your experience, you relish the opportunity to be hands-on in a solo role to make sure we get things right - it's how you're wired
• Exceptional copywriting skills — highly able to craft sharp, persuasive, on-brand content across websites, email, social, and sales assets
• Strong commercial instinct — able to quickly understand positioning, competitive landscape, and customer mindset across multiple businesses
• Proven ability to execute full-stack marketing hands-on: social media, email campaigns (including automations), printed livery, proposal documents, website updates, lead capture forms, events, and awards
• Strong CRM marketing skills (strong preference for Hubspot) and experience with automations
• Comfortable owning and editing website content and forms directly in Webflow or WordPress — no developer needed for day-to-day tweaks
• Strong experience optimizing lead capture flows — including form structure, CTAs, and basic tracking with tools like Google Analytics or Hotjar
• Self-sufficient for basic graphic design and video editing - Canva or equivalent for graphic assets and Camtasia (or equivalent) for video editing / explainers
• High personal ownership and initiative — confident working solo, influencing senior stakeholders, and delivering outcomes across brands
• Experience either running paid ads yourself (ideally including LinkedIn ads) or working closely with a contracted performance marketing expert
• Strong familiarity with SEO (ideally strong expertise)

Desirable

• Hands-on, solo role reporting to Founder / Managing Director
• Develop and lead marketing strategy across the portfolio — define positioning, messaging, and differentiation for each operating company, turning insights into effective campaigns and brand assets
• Execute across all key marketing channels — including social media, email (including automations), paid social, livery, proposal documents, websites, events, awards, and sales enablement, keeping initiatives moving without external delays
• Own and manage website content and lead capture flows — write and edit site copy, update forms, tweak conversion paths, and track performance using light analytics tools; escalate to developers only when major changes are needed
• Create high-quality marketing assets — from compelling copy to on-brand visuals and short videos, using tools like Canva and Camtasia
• Act as the central marketing point of contact — work directly with opco leaders, support their commercial efforts, and manage external partners like developers, designers, PR, and paid media contractors
• In general, elevate the marketing function of all our companies to a high level

• 1. Apply with your profile
• 2. Video call with the MD
• 3. In-person meeting with the MD
• 4. Take-home task and character references
• 5. Final-round interviews