Senior Performance Marketing Manager, Coinbase

• 10+ years of experience in paid marketing, with a strong track record of driving performance in a high-growth environment
• Proven experience managing large budgets and complex, multi-channel, multi-geo campaigns
• Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising
• Knowledge/experience with Affiliate Marketing
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously
• Proficient in using analytics tools such as Google Analytics, and other visualization/tracking tools (Looker, Superset)
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels

Desirable

• As our Senior Performance Marketing Manager, EMEA, you will lead the strategic planning and execution of paid acquisition campaigns across the region
• This role will be working closely across Marketing, Product, Data Science and Creative and will ensure alignment with business goals
• As an expert in paid platforms, you will own day-to-day campaign management, leveraging testing, data insights and optimization to continually improve performance and identify opportunities to spearhead Coinbase's expansion across EMEA markets
• Develop and execute comprehensive paid marketing strategies across key channels, including Google Ads, Meta, Display, and Affiliate Marketing
• Collaborate with cross-functional teams, including Product, Data Science, and Creative, to align paid marketing efforts with broader business objectives
• Manage and optimize large-scale campaigns to ensure efficient spend and maximum return on investment
• Lead the day-to-day management of paid marketing campaigns, including setting up, monitoring, and optimizing performance
• Utilize A/B testing and other optimization techniques to continually improve ad performance
• Analyze campaign data and provide actionable insights to enhance effectiveness and efficiency
• Oversee the paid marketing budget, ensuring that funds are allocated effectively across channels and campaigns
• Forecast spend and ROI, making data-driven decisions to adjust strategies as needed
• Report on budget performance and provide recommendations for future investments
• Monitor key performance indicators (KPIs) to assess the success of paid marketing efforts
• Produce detailed reports and dashboards to communicate results and insights to stakeholders
• Leverage data analytics to identify trends, opportunities, and areas for improvement
• Foster a culture of continuous learning and development
• Work closely with the broader marketing and cross functional teams to ensure a cohesive and integrated approach to digital marketing
• Collaborate with external agencies and partners to drive campaign success
• Stay ahead of industry trends and emerging technologies in digital marketing
• Experiment with new platforms, ad formats, and strategies to drive innovation within the paid marketing function
• Advocate for the adoption of new tools and technologies that can enhance campaign performance