Event Marketing Specialist, Zesty.ai
AI-driven insurance intelligence platform
Open for applications
AI-driven insurance intelligence platform
21-100 employees
Open for applications
21-100 employees
Company mission
Zesty.ai's mission is to help protect families, communities, and their financial well-being by providing insurance providers with an AI-driven intelligence platform.
Role
Who you are
- This remote role requires a proactive, detail-oriented professional who thrives in a collaborative yet fast-paced environment. Travel will be required for select events
- Experience: 2+ years in event planning, field marketing, or a similar role, preferably in B2B SaaS or technology sectors. Proven success managing end-to-end event logistics and achieving measurable outcomes. Demonstrated creative ability to elevate brand presence through strategic event execution
- A unique blend of creativity and analytical thinking: The ability to develop innovative event concepts while leveraging data to measure and optimize performance. A strong understanding of brand strategy and a passion for delivering exceptional experiences
- Project Management: Excellent organizational and multitasking skills, with experience managing multiple priorities and stakeholders in a dynamic environment
- Budget Management: Experience creating and managing event budgets, with a focus on maximizing ROI
- Technical Proficiency: Familiarity with marketing tools (e.g., Salesforce, webinar platforms, email platforms) is a plus
- Cross-functional collaboration experience: Proven ability to align with Sales teams to drive demand, accelerate pipelines, and generate leads
What the job involves
- We’re looking for an Event Marketing Specialist to create exceptional event experiences that strengthen our brand, develop relationships with customers and prospects, and drive business growth. You’ll lead the execution of marquee events, customer engagement programs, and virtual initiatives, positioning ZestyAI as a thought leader in the insurance industry
- You’ll lead the execution of marquee events, customer engagement programs, and virtual initiatives, positioning ZestyAI as a thought leader in the insurance industry
- High-Impact Events:
- Plan and execute national and regional events, including tradeshows, roadshows, and customer dinners, that align with business objectives, focusing on brand visibility, audience engagement, and pipeline growth
- Coordinate speaking engagements, including scheduling, refining presentation materials, and ensuring presenters effectively represent ZestyAI
- Oversee all logistics, such as booth setup, sponsorships, AV coordination, and on-site operations, while representing ZestyAI at select events
- Collaborate with cross-functional teams, including Sales, Customer Success, Business Development, and Marketing, to ensure events drive measurable outcomes
- Customer Engagement Programs:
- Develop and manage unique programs like roundtables, fireside chats, and personalized experiences (e.g. cooking class with an executive chef, a personalized masterclass with an industry export) that deepen customer relationships and enhance ZestyAI’s brand
- Manage ZestyAI’s merchandise program, including giveaways, holiday gifts, and incentives
- Campaign Management:
- Develop multi-channel promotional campaigns (email, social, landing pages) to increase meetings with target accounts and engagement at events
- Define success metrics for all events and analyze performance data (e.g., engagement, lead quality, ROI). Use insights to iterate and improve future initiatives
- Virtual Events and General Marketing Support:
- Support the planning and execution of webinars and virtual events, managing logistics and promotional campaigns to engage key audiences
- Support broader marketing activities as needed, contributing to the team’s overall success
Our take
Insurance companies must conduct checks on anything being insured to calculate its approximate risk, and whilst this is regularly performed on a macro level, granular information about individual properties is often not available. Due to the scarcity of this information, many homeowners and businesses struggle to get insured due to unrealistic risk forecasts.
Zesty.ai provides an AI-driven insurance intelligence platform, collecting granular information on properties such as aerial imagery, permits, and weather to offer insurance providers a more detailed understanding of a property’s risk. The company claims that this approach will help clients get insurance when they otherwise couldn't, whilst allowing insurance providers to tap into a new market.
Whilst other insurance startups are leveraging AI to provide more data-driven insights into risk levels, Zesty.ai has uniquely specialized in climate-related data such as aerial imaging and weather, helping clients tackle the growing wildfire risks in the U.S. The company also archives such data for use in climate risk models to power AI-driven products such as fire, hail, and flood risk calculators.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2022
$33m
SERIES B
Dec 2018
$13m
SERIES A
Total funding: $46m
Company benefits
- Health Coverage - Rich health plans for medical, dental, and vision are complemented by a free One Medical membership
- Equity - Stock options are granted to all full-time employees. We want you to be and think like an owner!
- 401k - Save for retirement through our 401k partnership with Mass Mutual
- FSA & Commuter Benefits - Save with a flexible spending account for medical and dependent needs. Zesty.ai also offers tax-saving commuter benefits
- Vacation Policy - No time accrual here; take time off as you need. Employees are encouraged to travel and be with their families!
- Life Insurance - Zesty.ai offers long term disability and life insurance to give you and your family peace of mind
- Team Outings & Trips - Quarterly team outings and a 3-4 day annual trip is a must for quality team bonding time
- Workplace Perfection - Find your perfect blend of ergonomics and productivity! Zesty.ai provides a budget to get your home workplace set up for success
- Monthly Team Lunches - Along with each month's company-wide meeting comes an opportunity to have your favorite meal delivered right to you
- Learning & Development - We never stop learning and growing. Feed your mind with a culture that supports and fosters your growth
Company values
- We are our customers’ secret weapon - We revolutionize the world’s understanding of climate and property risk. We exist to provide our customers’ with a competitive edge. We keep a laser focus on value. 10X ROI is our goal post
- We are a high-velocity innovation machine - We never stop questioning the status quo. We turn uncertainty into confidence using cutting-edge technology. Our clever solutions trump elaborate plans
- This is one team with one dream - Aspiration for greatness and passion to win drive us. We own our successes and failures. We hire and retain exceptional talent. No jerks, no B players. We are an inclusive meritocracy. Zero bureaucracy, plenty of merit-based rewards. We do the right thing. If there’s any doubt, it isn’t right just yet
Articles
Leadership
Attila Toth
(CEO & Founder)Experience as Strategy Consultant for McKinsey & Company from 2003 to 2008. General Manager of the Commercial & Industrial department of Government Business for SunEdison from 2008 to 2014.
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