Growth Marketing Manager, Strava
Acquisition
$120-140k
3-5 days a week in office
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$120-140k
3-5 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You'll be an acquisition generalist, owning campaign optimization across key platforms and leveraging data to maximize our community growth.
- Your analytical and hands-on approach will drive growth across the entire conversion funnel, making you a key player in our high-growth team
- You have 5–7 years of experience in user acquisition, ideally in mobile apps, with expertise in both paid and organic (ASO) strategies
- You have a proven track record of launching, managing, and optimizing campaigns that drive key metrics like CPA, RoAS, and LTV
- You’re skilled in data analysis, using MMPs, analytics dashboards, and A/B testing to track performance and generate insights
- You have experience managing agencies, ensuring alignment, accountability, and strong campaign execution
- You’ve supported various marketing channels beyond paid and ASO, such as DOOH or affiliate marketing (a plus!)
- Experience working in a subscription-based business is a plus!
What the job involves
- As Strava empowers 150 million+ athletes globally, we're seeking a Growth Marketing Manager, Acquisition, to directly impact our expansion
- Own and Optimize User Acquisition to Drive Significant Growth: Lead strategy, hands-on execution, and data-driven optimization of paid and organic (ASO) channels, owning the full user acquisition lifecycle
- Drive Strava's top-line growth by leveraging innovative strategies, real-time adjustments, and continuous A/B testing to maximize new user acquisition and campaign effectiveness
- Become a Project Owner & Cross-Functional Explorer: As we expand our acquisition program, you'll have the unique opportunity to own impactful projects and collaborate with various cross-functional teams (regional, partnership,and brand etc.) to explore new and innovative ways to leverage paid channels for Strava’s growth
- This role offers significant learning and development as you drive strategic initiatives and shape the future of our acquisition program
- Manage Agency Partnerships and Contribute to a High-Performing Team: Collaborate with and manage external agencies, ensuring effective campaign execution and high-quality creative. Contribute to a passionate team, sharing knowledge and shaping the future of user acquisition at Strava
- You will be successful here by:
- Mastering Data-Driven User Acquisition: Deep understanding of paid and organic (ASO) strategies, leveraging data (CPA, RoAS, LTV) to optimize campaigns and drive growth in the mobile app ecosystem
- Driving Results Through Proactive Problem-Solving: Identifying and resolving challenges in a fast-paced environment, anticipating roadblocks, and taking ownership of outcomes
- Communicating and Collaborating Effectively: Clearly articulating ideas and building strong relationships with internal and external partners
- Adapting and Thriving in a Dynamic Environment: Embracing change, learning quickly, and pivoting strategies to meet evolving market conditions
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
Salary benchmarks
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