Website & SEO Marketing Associate, Included Health

• 2–4 years of experience in website management, digital marketing, or a related role
• Experience using project management tools like Jira and Asana to triage requests, track backlogs, and collaborate with internal stakeholders
• Strong organizational and project management skills, with the ability to manage timelines and workflows across cross functional projects and priorities
• Strong attention to detail with the ability to spot inconsistencies in web content, metadata, and SEO elements to ensure high-quality, accessible, optimized outputs
• Hands-on experience with content management systems (CMS), preferably WordPress
• Familiarity with HTML and basic front-end website skills (basic knowledge of CSS andJavaScript a plus)
• Experience with web analytics platforms such as Amplitude, Google Analytics, and/or Looker Studio
• Exposure to A/B testing tools and CRO best practices. Experience with tools like, VWO and/or Optimizely is a plus
• Working knowledge of on-page SEO, metadata, link structure, and information architecture
• Ability to work independently and collaboratively in a fast-paced, iterative environment
• Strong written and verbal communication skills, including the ability to translate technical topics for business stakeholders
• Sense of ownership and pride in your performance and its impact on company’s success
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field
• Capability to remain seated in a stationary position for prolonged periods
• Eye-hand coordination and manual dexterity to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs of force (e.g., lifting a computer \/ laptop) may be required
• Capability to work with leadership, employees, and members in an appropriate manner

Desirable

• The Website & SEO Marketing Associate is responsible for supporting the strategy and execution of digital experiences across company websites and client microsites to drive member engagement and brand visibility
• This role will provide hands-on support updating web content, running A/B tests, and executing on projects across SEO, CRO, UX, social SEO, and technical optimization
• Build and update web pages in WordPress, ensuring brand standards, accessibility, and mobile responsiveness
• Maintain client microsites with accurate, personalized, and business-aligned content
• Collaborate with cross-functional teams to triage requests and implement website updates and optimizations
• Conduct page enhancements, resolve errors, and perform compliance checks
• Track, analyze, and report on web performance using analytics tools
• Design and run A/B and multivariate tests to support conversion rate optimization
• Apply UX, information architecture, and SEO best practices to improve discoverability and engagement. Contribute to ongoing conversion rate optimization (CRO) efforts—helping shape CTAs, landing pages, mobile UX, and more
• Optimize content for search engines and social platforms, including TikTok, Instagram, Reddit, and YouTube
• Support content repurposing, user-generated content monitoring, and brand awareness initiatives
• Participate in planning discussions, providing insights on technical feasibility and performance
• This role plays a crucial part within the Growth Marketing team, reporting to the Sr. Marketing Manager. The team currently consists of 10 members