Product Marketing Manager, Iterable
$112-175k
AI-powered customer communication platform
Posted today
AI-powered customer communication platform
501-1000 employees
Posted today
$112-175k
501-1000 employees
Company mission
To connect people with products that bring them joy.
Role
Who you are
- 3-5 years in product marketing at a B2B SaaS company
- Strong technical depth with the ability to learn quickly, balanced with business acumen
- Demonstrated success in driving pipeline generation and deal velocity
- Demonstrated experience shaping or executing product strategy for AI-powered products or features
- Previous work experience in consumer apps and tech, or in media and publishing, is highly valued
- Excellent written and verbal communication skills with the ability to distill complex technical concepts
- Experience with customer research methodologies and market analysis
- Strong project management skills and ability to coordinate cross-functional initiatives
- Knowledge of marketing technology landscape
- Customer-centric mindset with passion for solving real business problems
- Data-driven approach to decision making and campaign optimization
- Collaborative team player comfortable working with engineering, product, sales, and marketing
- Self-starter who thrives in a fast-paced, high-growth environment
What the job involves
- As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy.
- You'll own specific product areas within our platform (Channel Optimization and Intelligent Orchestration), translating customer needs into strategy and strategy into action.
- This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage
- Content & Messaging
- Craft strategic, audience-first messaging and positioning for your product portfolio
- Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
- Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation
- Lead product launch planning and execution from concept to market
- Define launch tiering and coordinate cross-functional teams for maximum impact
- Establish clear launch success metrics and analyze performance to inform future GTM strategies
- Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
- Partner with sales engineering to develop technical narratives aligned to business outcomes
- Support customer success with adoption messaging and expansion playbooks
- Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations
- Drive customer engagement through lifecycle programs and in-product messaging
- Identify expansion opportunities and develop targeted cross-sell/upsell campaigns
- Partner with customer marketing to build reference programs and case studies
- Conduct customer research, market research, and competitive differentiation
- Collaborate with product management to influence roadmap based on market insights
- Support analyst relations and thought leadership initiatives
- Success Metrics;
- Product adoption rates and feature utilization
- Pipeline generation and influence on new business
- Win rates in competitive deals
- Customer expansion and cross-sell success
- Sales enablement effectiveness (rep ramp time, message consistency)
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is huge, and the opportunity within this sector has bought with it considerable competition for Iterable. Despite this, the company has firmly established a name for itself and now has over 1000 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021, and a change in leadership that same year, Iterable has invested in several sales-focused AI technologies in order to appeal to enterprise companies. In 2025 it achieved the feat of surpassing one trillion customer interactions, demonstrating that its momentum is still very strong.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Medical, Dental & Vision Insurance
- Life & Disability Benefits
- Flexible Spending Accounts
- Health Savings Accounts with Employer Contributions
- Premium Calm Membership
- Health and Fitness Stipend
- Paid Parental Bonding Leave
- Paid Sabbatical
- Internet and Mobile Phone Reimbursement
- Learning and Development Stipend
- Family Forming Benefits
- Paid Holidays
- Flexible Time Off
- Balance Days
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(Founder & Chief Scientist)Was CEO of the company for 4 years. Previously an Application Services Developer at Boston College and Lead Web Developer at Kollaboration Boston.
Sam Allen
(CEO)Accomplished executive who has managed $3B+ P&Ls. Spent almost 11 years at Salesforce and previously co-founded and was CEO at ScanCafe.
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