Lead Generation Manager, Alira Health
Patient-centric advisory firm
Be an early applicant
Patient-centric advisory firm
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To humanize healthcare and life sciences in partnership with patients.
Role
Who you are
- Minimum 5 years in lead generation, or inside sales operations within global clinical CROs (or closely related life sciences services environments)
- Demonstrated success building scalable lead engines that deliver qualified pipeline for complex B2B services with long sales cycles
- Hands‑on expertise with CRM and ERP platforms (designing fields, workflows, validation, and dashboards) and with external data sources (e.g., GlobalData, PitchBook)
- Strong analytics skills: funnel metrics, attribution, forecasting, and cohort analysis; proficiency with spreadsheets and BI/reporting tools
- Experience applying AI for workflow automation (enrichment, scoring, prioritization, outreach optimization)
What the job involves
- Join our global team dedicated to innovation and initiative, where physical walls and different time zones don’t limit, but encourage, collaboration
- Where all contributions and new ideas are explored with an open mind and work is driven by our shared values: be courageous, be accountable, be honest, be inclusive and elevate others
- The Lead Generation Manager (LGM) is responsible for designing, implementing, and continuously improving a scalable, data‑driven lead generation engine for Alira Health’s Research & Clinical Development (RCD) business unit
- The LGM develops and governs end‑to‑end processes that identify, qualify, and hand off high‑quality opportunities to Business Development (BD), while ensuring rigorous data integrity, actionable reporting, and compliant outreach across regions
- The role integrates data from CRM/ERP platforms and external intelligence sources (e.g. , GlobalData, PitchBook, and company websites) and leverages AI tools to automate workflows and streamline operations
- The LGM partners closely with BD, Operations teams, and operational leaders to drive pipeline growth and conversion
- Define ideal customer profiles (ICPs), target segments, and buyer personas for the RCD portfolio; align prospecting strategies with clinical services priorities and capacity
- Establish a standardized lead generation framework (SOPs, RACI, SLAs) that governs sourcing, enrichment, qualification, handoff, and feedback loops across global teams
- Plan and execute multi‑channel prospecting (email, social, events, partner referrals, web forms), coordinating with Marketing/BD for content and campaigns
- Orchestrate data ingestion and synchronization between CRM and other in- house systems, ensuring accurate account/contact hierarchies, deduplication, and harmonized taxonomies
- Source and integrate third‑party market intelligence (e.g., GlobalData, PitchBook) and public company websites to expand and refine target lists
- Design and maintain lead scoring, routing, and enrichment rules; champion data quality standards and stewardship
- Operate and optimize top‑of‑funnel processes to increase Qualified Leads
- Manage qualification workflows and ensure timely, well‑documented handoffs to BD and Operations
- Track follow‑ups, meetings, proposals, and outcomes to evidence the impact of generated leads and to inform prioritization
- Define and deploy dashboards and reports on BD KPIs and funnel performance (e.g., lead volume, quality, progress, conversion rates, win rate)
- Produce weekly/monthly/quarterly views for operational leaders; run analyses, funnel diagnostics, and forecast models to guide capacity planning
- Map and continuously improve lead generation processes
- Investigate and Implement automation using AI and other tools
- Evaluate and manage vendors and data tools; establish success
- Partner with BD, Operations, Delivery/Functional leaders, to align priorities, and capacity
- Facilitate regular pipeline and performance reviews; maintain clear feedback loops for continuous improvement
- Support global coordination across time zones; ensure Europe‑based coverage with global responsiveness
- Ensure lead generation practices adhere to applicable regulations (e.g., GDPR and local privacy/anti‑spam rules); implement consent/legitimate‑interest management and do‑not‑contact controls
- Partner with IT to ensure data governance, security, and compliant recordkeeping in CRM/ERP and other databases
Our take
The healthcare industry has been rapidly digitizing in recent years, and Alira Health is at the forefront of this transformation. The company works closely with healthcare and life sciences organizations, providing support across the entire solutions lifecycles. From market research to end-to-end product development, Alira Health enhances clients' expertise with a broad range of services and technology-driven consulting.
In early 2021, Alira Health strengthened its offering by acquiring Chamow and Associates, a leading biopharmaceutical consultancy. This acquisition expanded ALira's capabilities in regulatory affairs and product development, allowing the company to offer even more comprehensive support to pharmaceutical companies navigating complex processes.
With renewed funding and the 2022 renewal of the 21st Century Cures Act, Alira Health is well-positioned for further growth. The legislation, which empowers patients with greater control over their data and streamlines the process for drug and medical device developers, opens new doors for innovation. Allowing Alira to explore fresh opportunities to engage patients, healthcare providers, payers, and suppliers in more meaningful ways.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company HQ
Framingham, MA
Leadership
Gabriele Brambilla
(CEO)Joined Alira Health in 2014 as CEO. Alongside this, they serve on the Board of Directors for EnlightenVue, WWoundForce, Firefly, and Computational Life. In 2018, they co-founded the MetroWest Life Sciences Network to develop collaboration, innovation and entrepreneurship in Boston's MetroWest life sciences ecosystem.
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