Senior Product Marketing Manager, 2U
$115-138k
+ Potential bonus eligibility
More information about location
Global online learning platform
Be an early applicant
Global online learning platform
1001+ employees
Be an early applicant
$115-138k
+ Potential bonus eligibility
More information about location
1001+ employees
Company mission
To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.
Role
Who you are
- Bachelor’s degree or equivalent work experience; Master’s degree a plus
- At least 5 - 7 years of relevant work experience
- A clear understanding of the higher education landscape
- 5+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
- Demonstrated organizational skills, and ability to work independently and autonomously
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Strategic and tactical problem solver including facility with using data and analytics
- Meticulous attention to detail
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
- Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
- Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand
What the job involves
- This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress
- This individual will serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads
- This individual will also work closely with Finance to iterate on program rubrics and models, and other teams on Marketing and Data Science to create more self-service tools that can benefit the degree pipeline
- This role will also be responsible for improving the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives
- Marketing Insights for Pipeline Development: Using market knowledge, develop target lists of ideal programs, as well as feature checklists for each vertical to help guide partnership conversations
- New Program Pricing and Product Strategy: Develop standard analytical frameworks to identify product fit, ways to optimize potential programs
- Research and Deep Dives: Create deep-dives in most important disciplines to help bolster level of sales conversations by expounding on trends in labor market, education market and competition, internal marketing insights
- Cross-Functional Collaboration: Ensure that marketing, finance, data science insights are being shared with partnerships, and turned into dashboards, rubrics, etc that are useful for partnerships
- Ad-HocSales Support// Dedicated representation of marketing team for pipeline or existing partner callscalls, other needs that arise for partnership team
Our take
Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.
Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.
Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2013
$5.1m
SERIES D
Apr 2012
$26m
SERIES D
Total funding: $95.9m
Company benefits
- Medical, Vision, and Dental
- Parental Leave
- Wellness Programs
- Employee Stock Purchase Program
- Leadership Training
- Volunteer Time Off
- LinkedIn Learning
- Referral Bonus
- Military Leave
Company HQ
Crystal City, Arlington, VA
Leadership
Kees Bol
(CEO)Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.
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