Influencer Marketer, Kalshi

$100-200k

+ Equity.

Mid level
Remote in US
New York
Kalshi

Trading platform for future event outcomes

Open for applications

Kalshi

Trading platform for future event outcomes

21-100 employees

FintechB2CLifestyleMarketplaceInvestingTrading

Open for applications

$100-200k

+ Equity.

Mid level
Remote in US
New York

21-100 employees

FintechB2CLifestyleMarketplaceInvestingTrading

Company mission

To allow people to capitalize on their opinions and hedge risks that relate to their everyday lives.

Role

Who you are

  • We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point
  • You are a proactive, execution and results-oriented person who loves following cultural trends and developing relationships
  • You’re passionate about storytelling, and you have a knack for identifying trends and influencers with a message and audience that align with what Kalshi offers
  • You thrive in fast-paced environments, are data-driven, and have a proven track record of managing successful influencer campaigns at scale
  • 3+ years of experience in influencer marketing
  • Proven ability to manage end-to-end influencer campaigns from strategy to execution
  • Strong analytical skills and a data-driven mindset
  • Excellent communication and negotiation skills
  • A keen eye for content and storytelling
  • Existing relationships with many relevant influencers
  • Experience with platforms like Instagram, YouTube, TikTok, and emerging social media channels
  • Ability to work independently, navigate ambiguity, and manage multiple projects simultaneously
  • Willing to work hard and long to achieve big outcomes
  • Creative, resourceful, and able to think outside the box
  • Growth mindset with a passion for continuous learning and improvement

What the job involves

  • We want Kalshi to be the place that all of the culturally relevant people are talking about
  • You’ll be the go to person connecting with the people who are driving the cultural conversation, then convincing them to work with Kalsh, and launching campaigns with them
  • We hope you’ll develop deep relationships with the influencers who will put Kalshi on everyone’s radar
  • Influencer Discovery and Relationship Management: Identify, contact, vet, and build strong relationships with influencers across various social media platforms, ensuring alignment with brand values and campaign goals
  • Campaign Strategy and Execution: Develop and execute influencer marketing campaigns that resonate with target audiences, driving brand awareness, engagement, and conversions. This includes reaching out to influencers, negotiating contracts (at a favorable price), setting campaign KPIs, and managing budgets
  • Content Collaboration: Work closely with influencers to co-create authentic content that aligns with brand messaging and resonates with their audience. Ensure content is delivered on time and meets campaign objectives
  • Trend Analysis and Innovation: Stay ahead of industry trends and emerging platforms, leveraging insights to inform strategy and keep our clients at the cutting edge of influencer marketing
  • Performance Tracking and Reporting: Monitor and analyze the performance of influencer campaigns using key metrics such as engagement rates, reach, and ROI. Create regular reports to leadership, and use the data to make changes to strategy
  • Cross-Functional Collaboration: Collaborate with the design, content, and social media teams to develop integrated marketing strategies that amplify the impact of influencer partnerships
  • Be Bold, Make Big Bets: Take calculated risks in selecting influencers and campaigns that have the potential to drive significant impact. Innovate, experiment, and have fun while doing it

Our take

Despite there being a broad choice of investment models, traders have not traditionally been able to invest in the outcomes of future events. Kalshi, as the first federally regulated exchange where users can invest, trade and essentially "bet" on future outcomes, sets out to change this.

The company has launched a unique asset class called "event contracts", where investors can buy simple yes or no contracts based on whether an event will happen or not. Since gaining federal regulation, Kalshi has begun adding expertise in key areas, hiring Google’s Phil Bogle as Director of Engineering and former Nadex CEO Timothy McDermott to the Board of Directors.

The key to the company's future will be maintaining trust with users through transparency, particularly on how more complex or ongoing ‘wagers’ are settled. The team has been backed with funding from Sequoia Capital, who have most likely gauged how valuable the opinion data collected on the site could be to market and political researchers - although the CFTC's reluctance to approve betting on US elections has presented a block in the road for Kalshi's plans to add "the outcome of congressional elections" to its asset options.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman
Top investors

Few candidates hear
back within 2 weeks

-16% employee growth in 12 months

Company

Funding (2 rounds)

Feb 2021

$30m

SERIES A

Mar 2019

$0.2m

SEED

Total funding: $30.2m

Company benefits

  • Work from home opportunities

Company values

  • We are a group of people who work hard and get things done
  • Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out
  • We think of Kalshi as a family bound together by our mission: we believe that this is the best (and most fun!) way to work

Company HQ

SoHo, New York, NY

Leadership

Luana Lopes Lara

(Co-Founder)

Studied Computer Science at MIT. Researcher at MIT in the Media Lab and later the Computer Science and Artificial Intelligence Laboratory. Worked as a Quantitative Trader at Five Rings Capital and Citadel Securities. Most recently she was a Researcher at the MIT Brain and Cognitive Science Centre.

Tarek Mansour

(Co-Founder)

Studied Electrical Engineering and Computer Science at MIT. Started off working in finance, as an Analyst at Audi Capital and Goldman Sachs. Was a Quantitative Trader twice at Five Rings Capital and Citadel Securities.

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