Social Media Specialist, loveholidays
3+ days a week in office
Holiday booking service
Posted today
Holiday booking service
201-500 employees
Posted today
3+ days a week in office
201-500 employees
Company mission
Loveholiday's mission is to create the ultimate online travel experience.
Role
Who you are
- We are looking for a creative, with strong attention to detail and a passion for social media content and building communities online, who can hit the ground running managing our current content calendars
- A deep understanding of social media best practices and emerging trends
- A good eye for design and what makes great thumb-stopping content
- A strong understanding of organic, paid and influencer KPIs and success metrics
- Experience in delivering highly engaging content across Meta and TikTok channels
- Basic understanding of SEO and web traffic metrics
- Proficiency in social media platforms including Instagram, TikTok, Facebook etc
- Familiarity with content creation tools (Canva, Adobe Creative Suite, CapCut)
- Ability to analyse social media metrics and drive actionable insights
- Proficient in social media tools (Sprout, Canva, CapCut, Social Listening Queries)
- Confident in basic content creation skills (shooting, editing, curating)
Desirable
- Knowledge and understanding of the travel sector
- Experience working across multiple markets including UK, IE and DE
- Experience in bringing ATL campaigns to life through social media
- Knowledge of the evolving social and influencer landscape
What the job involves
- Reporting to the Social Media Manager, this is an exciting opportunity to join our brand team at loveholidays, providing hands-on tactical and strategic support to build the loveholidays brand across social media channels
- As Senior Social Media Executive, you will be instrumental in driving loveholidays’ brand engagement and visibility across various social media platforms. You will oversee the execution of our social media strategy, delivering our brand message across all live platforms in a socially native and engaging way
- Your responsibilities will include end-to end management and creation of socially native content, managing social media platforms and communities, social listening and leveraging analytics to measure and optimise our channels for growth and engagement
- Responsible for executing our social media strategy and bringing our brand to life on social media channels
- Maintain a content calendar to ensure a consistent and timely flow of posts across all live platforms
- Keep up to date with social media trends, existing platform updates and emerging platforms
- Support the social media manager in ideating creative ideas for community-driven social media content
- Create engaging multi-format content that aligns with our brand voice and message, inspires travel and drives long-term community growth
- Work collaboratively with the content team to leverage our web content for social concepts, drive web traffic and ensure copy fits with our brand guidelines
- Manage and moderate user-generated content, encouraging its creation and curating the best for broader sharing
- Coordinate with other teams in the business (e.g. marketing, product, customer experience) to ensure consistency in messaging and leveraging social media for company-wide initiatives
- Involvement in the ideation and execution of influencer events and behind the scenes content of brand activations
- Working closely with our PR and Social Executive to ensure the coverage and smooth running of influencer and PR activity
- Analysing social media metrics and community engagement data to refine content strategies and report on performance to stakeholders
- Daily community monitoring and engagement, proactively seeking out opportunities for loveholidays to be a part of the conversation
- Work closely with social CX to develop our brand tone of voice
Application process
- Talent Acquisition Partner screening - 30 mins
- Virtual interview with the Social Media Manager - 45 mins
- Short content management task - 30 mins
- In-office interview with Social Media Manager + Senior stakeholder - 1 hr
Salary benchmarks
Our take
Travel, both domestic and overseas, has been a huge part of the British economy since the late 20th century. In 2019, UK residents spent ÂŁ43 billion on foreign holidays - almost double the amount spent a decade before.
Despite travel companies suffering considerable reputation damage back in 2020, as they struggled to refund customers whose booked holidays were suddenly cancelled, the appeal of companies like loveholidays to holidaymakers will undoubtedly endure seeing as they make the process of booking holidays much easier.
In the nearest future, loveholidays will need to focus on maintaining its reputation, especially given the wide array of direct competitors who could steal market share. At present, however, loveholidays is still one of the fastest growing online travel agents. If it can keep up the practices which have brought it success over the past 10 years, loveholidays is still in a good position to keep its growth strong for few years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
44% female employees
39% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"The company has made a deliberate decision to invest in great engineers and give us the autonomy and accountability to pick the best tool for the..."
Funding (2 rounds)
Oct 2016
$3.8m
EARLY VC
May 2011
$2.6m
EARLY VC
Total funding: $6.4m
Company benefits
- Discounted holidays for you, your family and friends
- 25 days of annual leave + bank holidays
- Company pension contributions at 5%
- Individual training budget for courses, seminars and memberships to professional bodies
- High degree of autonomy in a strong collaborative environment
- Cycle to work scheme, season ticket loan and eye care vouchers
- Hybrid working with 3 days working in our office (London) and 2 days WFH per week
- Sustainably sourced fruit baskets in the office kitchen
- Increased annual leave for long service
- Ability to buy and sell annual leave
- Enhanced maternity pay = 6 weeks of full pay and 20 weeks at 50% pay
- Enhanced paternity pay = 4 weeks of full pay
Company values
- We are entrepreneurs - We’re proudly commercial, we do more with less, we own the decisions we make and the actions we take
- Everything is written in pencil - As we grow, we think smaller, act quicker and continuously evolve the way we organise our work
- We organise for speed - A flat structure with small teams, allows us to move quickly
- We believe in Team - We’re all in it together
Company HQ
Hammersmith, London, UK
Articles
Leadership
Jonny Marsh
(Non Executive Director)An engineering graduate from the University of Bath, Jonny is also the founder and ex-CEO of nmqa Ltd and co-founder of travelmatch. He served as Loveholiday's COO until 2019.
Alex Francis
(Non Executive Director)Founded travelmatch in 2007 and then loveholidays in 2012, quickly becoming the fastest growing business in the UK by 2019. Now acting as a non-exec for the business since stepping down as CEO in 2020.
People progressing
Joined as UX/Design Manager in 2011, promoted 3 times in 10 years to current position of Lead User Researcher, having previously worked as Senior Product Designer.
Diversity, Equity & Inclusion at loveholidays
Clodagh Beatty (Head of Talent Management, Learning & DE&I)
- We recently hired a Head of L&D, Diversity, Equity & Inclusion to support us in our ongoing commitments to creating an inclusive environment, as well as providing growth opportunities for all our employees
- We want all applicants to feel they can belong at loveholidays
- We have employees from all walks of life and we are only interested in assessing your skills, attitude and talent!
- We support Employee Resource Groups - recently launched our Women's Network at loveholidays
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