The real estate industry relies in the digital age on high-quality imagery to competitively market their residential or commercial properties. This is where Backbone comes in.
By completely automating the process, Backbone is freeing up time for both the freelance photographer and the client. The company has focused on a tech-first approach, providing a smooth ordering experience and software for clients to store and manage their visuals.
The company wants to create a new category of ‘Visuals-as-a-service’. That means developing a whole ecosystem to allow real estate companies to manage and automate all the visual production required for their listings.
The ambition of the company is a compelling one but their plans to rapidly scale up this ecosystem and technology means greater demands on their supply of freelance photographers. Consequently, they must be cautious of any compromise in the quality of the visuals delivered. Nevertheless, 2024 funding will act as a springboard to the company's aim of doubling revenue year-on-year.
Kirsty
Company Specialist at Welcome to the Jungle
