Marketing Science Manager, Lime
$112-154k
+ Offers Equity + Offers Bonus
Electric bike and scooter rentals
Be an early applicant
Electric bike and scooter rentals
1001+ employees
Be an early applicant
$112-154k
+ Offers Equity + Offers Bonus
1001+ employees
Company mission
To build a future where transportation is shared, affordable and carbon-free.
Role
Who you are
- The "Business-Facing" Scientist: You are a marketing science/analytics specialist who thrives in front of business stakeholders, possessing exceptional presentation and communication skills
- Experimentation Mindset: Deep experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations
- MarTech Native: Highly comfortable working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures
- Strategic Thinker: Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth
- 5+ years of experience in a Marketing Science/Marketing Analytics role
- Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.)
- Technically Proficient: Highly proficient in SQL and Python, you have a strong conceptual grasp of machine learning and are fully capable of hands-on model building
- Nice to Have: Braze or other CRM expertise, AI Agent building experience
- If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page
What the job involves
- We are looking for a Growth Optimization - Marketing Scientist Manager to bridge the gap between advanced data science and impactful marketing strategy
- In this business-facing analytical role, you will act as the team’s analytical compass and GPS system—not just analyzing where we have been, but mapping the route forward by proactively recommending data-inspired campaigns, setting the direction for growth, and building the framework to measure success
- You will serve as a key translator, turning complex business challenges into data science problems, and distilling those findings back into actionable business solutions
- If you are highly proficient in SQL and Python, understand machine learning conceptually, and have a passion for steering marketing strategy with robust data, we’d love to have you on the ride
- This is a remote position with a requirement for candidates to reside in the United States to maintain effective collaboration across teams
- Act as the Marketing Compass: Proactively analyze user behavior and trends to uncover hidden growth opportunities. Serve as the GPS for the broader marketing team by recommending data-driven, data-inspired campaigns and ensuring they are rigorously measured
- Be the Business Translator: Serve as the strategic bridge between technical data science and business leadership. Present analytical and data science findings back to a business audience in a clear, impactful way
- Architect Lifecycle Flows: Design, test, iterate, and measure complex user lifecycle flows, including onboarding sequences, retention loops, and dormancy/win-back campaigns
- Evolve CRM Infrastructure: Think through our CRM as a scalable product. Identify, define, and architect the data streams required to power the next generation of AI-enabled marketing science
- Building Attribution Models: Own attribution and measurement for all marketing, including acquisition and performance marketing. Leverage data to continuously optimize CAC/LTV dynamics
- Build Marketing Models: Comfortably develop and deploy marketing-focused models (e.g., response models, user clustering, persona segmentation, and churn prediction) and use model outputs to help design sophisticated experiments
- Define Strategy & KPIs: Help set KPIs for the team and think holistically through how we measure marketing campaigns as a whole to ensure overarching business success
- Leverage MarTech Platforms: Daily utilization of our marketing technology stack, including tools like Appsflyer, Braze, and internal CRM systems
Our take
In recent years, electric-powered mobility companies have attracted an extraordinary amount of interest and funding, in part due to rising eco-friendly sentiment, and in part because of the race to "find the next Uber". Lime is one such company, that has rapidly scaled across multiple geographies to be a key player in the fight for market leadership.
Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.
With a presence that spans an impressive number of regions - in 2023, Lime began operating in Qatar - the company has cemented itself in the micromobility market and stands to profit from the increasing popularity of these types of services. A substantial increase in ridership enabled Lime to achieve "free cash flow positivity" two years in a row, with suggestions it will pursue a US IPO in 2027.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$523m
CONVERTIBLE
May 2020
$170m
SERIES E
Total funding: $1.5bn
Company benefits
- Disability insurance
- 401(k)
Company HQ
The East Cut, San Francisco, CA
Leadership
Toby
(Co-Founder & Board Advisor)Founder and CEO of ZERO&. Was a Marketing Manager at Pepsi for 6 years before doing an MBA at Berkeley. Moved into consulting and VC for 5 years before starting Lime.
Brad
(Co-Founder & Chairman)VP of Business Development at Tencent for 8 years. Managing Partner of a VC firm for 3 years, where he worked with Toby. Has an MBA from Berkeley.
Share this job
View 26 more jobs at Lime