Director of Marketing Operations, WalkMe
$190-225k
OTE
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$190-225k
OTE
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 8+ years of experience in B2B marketing operations, revenue operations, or MarTech leadership, ideally within a SaaS or tech environment
- Proven ownership of a modern marketing tech stack, including marketing automation (e.g., Pardot, Marketo), Salesforce or a similar CRM, and ABM/intent or orchestration platforms (e.g., 6sense, Qualified, Outreach)
- Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX/intent, web, and data platforms, balancing technical depth with business impact
- Strong background in CRM data governance and quality: designing schemas and taxonomies, managing enrichment and dedupe, and implementing data hygiene routines at scale
- Track record of building and optimizing GTM processes (lead/MQA lifecycle, routing, scoring, SLAs) in close partnership with Sales/BDR and RevOps
- Hands‑on experience with AI capabilities in GTM platforms and/or generative AI tools (e.g., ChatGPT, Gemini, platform‑native AI features) to streamline workflows, improve targeting, or support content and outreach
- Excellent stakeholder management skills with the ability to translate complex technical concepts into clear, business‑oriented narratives for marketing, sales, and executive audiences
- Willing to get deep into the tools and details today while building toward a scalable team and operating model tomorrow
- A structured, experimentation‑oriented mindset, with enthusiasm for testing, learning, and iterating to improve GTM performance—even when you don’t directly own the reporting function
What the job involves
- We’re looking for a strategic, systems‑minded Director, Marketing Operations to build and lead our AI‑first marketing technology ecosystem
- In this role, you’ll be a key member of the Marketing Operations function, owning our MarTech strategy and integrations, data governance and CRM quality, and GTM enablement so that our marketing and sales teams can execute smarter, faster, and with greater predictability
- Define the long‑term vision, architecture, and roadmap for our marketing technology ecosystem across CRM, MAP, ABX/intent (e.g., 6sense), web, events, and customer data platforms
- Evaluate, select, and manage key marketing platforms and vendors; partner with IT, Security, Procurement, and RevOps on requirements, implementation, renewals, and SLAs
- Lead integration strategy and execution to ensure data, workflows, and tracking are seamless across Salesforce and the broader GTM stack
- Drive adoption and standardization of tools and processes across marketing and BDR teams, including documentation, governance, and enablement
- Champion AI‑powered capabilities within the stack (e.g., predictive scoring, AI‑assisted routing, AI content/sequence suggestions, AI copilots) and prioritize use cases that unlock measurable efficiency and revenue impact
- Co‑own the Salesforce data model with RevOps, including account, contact, opportunity, and campaign structures, as well as key field definitions and picklists
- Establish and enforce data governance policies for marketing and GTM data, covering standards, taxonomies, identity & dedupe logic, enrichment, and usage guidelines
- Design and oversee data hygiene and compliance routines (audits, sync checks, enrichment workflows) to keep our CRM and marketing databases accurate, deduplicated, and actionable
- Partner with Legal, IT, and Security to ensure consent management, privacy, and retention practices for marketing data align with regulations and internal policies
- Ensure our first‑party and third‑party data is “AI‑ready,” with the quality, labeling, and segmentation structures needed to power current and future AI models
- Design and continuously improve core GTM processes across the funnel, including lead and MQA definitions, routing, SLAs, and hand‑offs between Marketing, BDR, and Sales
- Operationalize our ABX strategy in partnership with Demand Gen, Field Marketing, and BDR leadership, turning signals (e.g., 6sense intent, product usage, engagement scores) into orchestrated plays and sequences
- Lead marketing technology and process enablement for GTM teams, including training, office hours, runbooks, and self‑service resources
- Partner with our Marketing Performance, Marketing Services, RevOps, and Analytics teams to ensure campaigns, journeys, and experiments are instrumented correctly and aligned to shared definitions of pipeline and revenue
- Introduce and enable AI assistants and copilots for GTM use cases (e.g., research, call prep, personalization, note‑taking), with clear guardrails and best practices
- Act as a player‑coach: be hands‑on with tools and processes while laying the foundations for a future Marketing Operations team
- Provide thought leadership on the future of AI‑driven marketing operations, helping senior stakeholders make informed decisions about investments, trade‑offs, and sequencing
- Build strong, trust‑based partnerships with Demand Gen, Product Marketing, Field Marketing, Sales/BDR leadership, RevOps, IT, and Data teams to ensure alignment and adoption
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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