Vice President of Revenue Strategy and Operations, Thinkific
CA$250-300k
Online course creation platform
Be an early applicant
Online course creation platform
201-500 employees
Be an early applicant
CA$250-300k
201-500 employees
Company mission
To make it simple for entrepreneurs and established businesses – our Creator Educators - to scale and generate revenue by teaching what they know.
Role
Who you are
- We are seeking an experienced Vice President of Revenue Strategy and Operations to lead our revenue operations, design and drive strategic growth initiatives, and optimize our go-to-market (GTM) planning
- 12+ years of experience in revenue operations, sales operations, or strategic planning, preferably within a consulting firm or high-growth B2B SaaS environment
- Proven track record of scaling revenue operations and driving cross-functional alignment in a SaaS company with recurring revenue models
- Strong analytical skills with a deep understanding of sales metrics, revenue forecasting, and data-driven decision-making
- Expertise in CRM and revenue tech stacks (e.g., Salesforce, HubSpot, Marketo, Outreach, Gainsight)
- Exceptional leadership and communication skills, with the ability to influence and inspire cross-functional teams
- Strategic thinker who can balance high-level planning with hands-on execution
- Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
What the job involves
- Reporting directly to the Chief Revenue Officer (CRO), this role will be pivotal in scaling our revenue engine, ensuring alignment across teams, and enabling data-driven decision-making
- Work in partnership with the CRO to develop and execute a comprehensive revenue strategy that drives predictable, scalable growth
- Lead cross-functional planning for GTM and revenue-related initiatives (KPIs, targets, key initiatives), ensuring alignment across sales, marketing, support, customer success, and product teams
- Collaborate with the CRO and executive team to identify new revenue opportunities and orchestrate cross-functional plans to achieve them
- Oversee and continually improve upon our GTM processes, systems, and tools (e.g., CRM, marketing automation, analytics platforms), ensuring we continue to innovate ahead of the competition in how we use technology to serve our customers and grow
- Lead reporting for all GTM teams, partnering with peer leaders to enable visibility, accountability, and continuous improvement within their teams
- Drive the operational reporting cadence, including weekly team reviews, monthly forecast updates, QBRs and board prep
- Establish and maintain a data governance framework to ensure accuracy, consistency, and reliability of revenue-related metrics and KPIs
- Design and implement pricing and packaging changes that align price to customer value across products, and serve as a central leader for pricing across the business
- Drive continuous improvements in sales enablement, marketing efficiency, and customer success processes to ensure operational excellence
- Lead efforts to streamline workflows and eliminate friction points across the customer journey, working with internal stakeholders including billing and legal
- Monitor key performance indicators (KPIs) across the revenue lifecycle, providing actionable insights to improve pipeline velocity, customer retention, and overall revenue performance
- Design and deliver robust forecasting models, pipeline analysis, and revenue reporting to support strategic decision-making
- Support the design and execution of compensation and incentive plans, including commission structures
- Hire, mentor, and lead a high-performing revenue strategy and operations team
- Foster a data-driven, results-oriented culture that prioritizes collaboration, innovation, and accountability
Our take
As the world becomes increasingly globalized, the competition for jobs is fiercer than ever. Whilst traditional educational institutions are failing to deliver the skills of tomorrow, Thinkific provides a way for the new wave of instructors to meet this educational demand, with its all-in-one course creation platform.
Course creators on Thinkific have unparalleled ownership over their content and course, whilst also having access to a suite of tools to help operate, promote, and monetize those courses. Its customization tools also mean creators can create a strong brand for their knowledge business, with a range of integrations ensuring Thinkific remains a one-stop shop for all their needs.
Its latest updates enhance its capabilities for building engaging customer education programs. New features like advanced customization and CORM integration offer users powerful tools for creating interactive and personalized learning experiences. With continuous innovations, Thinkific remains dedicated to supporting course creators and enterprises, providing them with the flexibility and resources needed to excel in the competitive educational market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-20% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2020
$22m
EARLY VC
Nov 2019
$2.4m
EARLY VC
Total funding: $24.4m
Company benefits
- Open vacation policy: We're big proponents of sand, sun, and taking time to recharge. As long as you're getting your work done and keeping your team supported, take vacation when you need it. We encourage Thinkers to take at least 4 weeks vacation each year
- Flexible work environments: Whether you’re working from Thinkific HQ or working from home, set your own hours to find a rhythm that works for you and your team. Finding the time for workouts, laundry, daycare dropoffs, or appointments is easier than ever.
- Learning opportunities and personal development: Interested in a course, conference, or career coaching? We’ve got you covered with our $1500 Learn and Grow fund to support your personal and professional growth, on top of regular lunch & learns, internal courses and workshops, and a coaching program. Our people leaders will work with you to ensure you’re taking advantage of the learning opportunities you want and need
- Competitive benefits package: Our benefits kick in on your first day at Thinkific and include coverage for health, vision, dental, prescriptions, and up to $3000 for your mental health. Our Employee and Family Assistance Program will also take care of you and your family, providing everything to support your well-being
- Parental leave: We care about helping you grow your career AND your family. Family is important to us, and our paid parental leave gives you a little extra help while you're beginning this new adventure. Learn more about our family leave benefits here
- We actually hang out: Thinkers are some of the kindest (and most fun!) people out there. We're into boat parties, hackathons, company retreats, and celebrating everything from Canada Day to Brazilian Carnival. Wherever you’re based, you’ll have opportunities to connect with your team both virtually and IRL
- The bow-wow benefits: Office dogs. Plural. Meet them on Instagram at @dogsofthinkific
Company values
- Succeed together - We build on each other's strengths to make every project awesome
- Be helpful - Whether it's for our customers or for each other, we always make time to help
- Choose ethics and integrity - We choose to do what's right, always
- Fanatical about customer success - We do everything in our power to help our customers succeed
- Give a shit - We always put 100% into everything we do
- Learn and grow - We're always seeking to develop ourselves personally and professionally
- Passionately debate - We dialogue it out, and share our opinions and experiences so we can all gain perspective
- Strive for equality - Nothing works unless we're treating each other with r-e-s-p-e-c-t
Company HQ
Strathcona, Vancouver, BC
Articles
Leadership
Greg Smith
(CEO)Spent 3 years working as a Lawyer before co-founding Moving Media Group, working as the Director of Sales. They now hold the position of CEO at Alpha Score Seminars, as well as being Co-Founder and CEO at Thinkific.
Miranda Lievers
(Advisor)Spent 7 years at Telus in progressive leadership roles launching high-speed internet across Canada. Co-founded Blue Olive Photography Inc. before co-founding Thinkific.
Matt Smith
(CSO)Over a decade of experience in Product, Technology and Growth roles. Founded Alpha Score Seminars before working as CTO of Healthism. Previously worked as CTO of Thinkific before launching successful Instagram-scheduling software startup, Later.com. Returned to Thinkific in 2021 as CSO.
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