Marketing Campaigns & GTM Manager, Passes
+ Equity
4 days a week in office ( Hollywood, CA)
Creator commerce & monetization platform
Job no longer available
Creator commerce & monetization platform
101-200 employees
Job no longer available
+ Equity
4 days a week in office ( Hollywood, CA)
101-200 employees
Company mission
To empower creators to scale their content, own their audiences, and make more money than they could anywhere else.
Role
Who you are
- If you’re a data-driven marketer who knows how to bring together teams, plan, launch campaigns, grow audiences, and build brand loyalty—this role is for you
- A self-starter who takes initiative and moves fast
- A creative strategist who can balance big-picture vision with hands-on execution
- A data-driven marketer who knows how to measure and optimize campaigns
- A trend-spotter who understands the creator economy and digital marketing landscape
- A storyteller who can craft compelling brand narratives across multiple channels
- 3-5 years experience in marketing, preferably in tech, media, or creator-focused industries
- Proven track record in executing high-impact, innovative marketing campaigns
- Experience with digital marketing tools (Google Analytics, Meta Ads Manager, email automation, etc.)
- Strong understanding of paid media, influencer marketing, and brand partnerships
- Ability to thrive in a fast-paced, startup environment
What the job involves
- We’re looking for a Marketing Manager (3-5 years experience) to develop and see through to fruition end-to-end creative marketing strategies and campaigns that highlight and elevate the Passes brand, our creators and community
- You will be identifying trends within the Passes community and broader tech landscape and using those insights to develop 360 degree Go To Market plans that bring Passes to life online and IRL
- You will work cross-functionally across the entire business and work closely with a number of core teams including Product, Partnerships, Comms and Creator Success to deliver on that strategy
- Drive Campaigns & Strategy → Plan and execute multi-channel marketing campaigns that elevate Passes’ presence
- Brand Awareness & Growth → Develop strategies to attract and retain creators while positioning Passes as a leader in the space
- Content & Messaging → Oversee marketing materials, email campaigns, and paid media to ensure strong, consistent branding
- Stay Ahead of Trends → Identify and capitalize on emerging trends, creator culture shifts, and viral opportunities
- Optimize & Measure → Track key marketing performance metrics and continuously refine strategies for maximum impact
Our take
Traditionally, most media was created and controlled by a few central organizations. Then, the internet came along and platforms like YouTube and Facebook democratized content creation while controlling distribution. Now, with the advent of blockchain technologies, Passes is attempting to decentralize power to the creators themselves.
The company delivers a platform for creators to scale their content and own their audiences. For example, a creator could monetize exclusive content such as special merch or even private phone calls. In theory, this should be a dream for creators, but Web 3.0 platforms such as Passes have found that in practice it can be difficult to onboard users.
With that said, Passes claims it is growing and profitable, with payments to creators in the nine figure range. It is also well-funded and acquired rival monetization platform Fanhouse. It should be noted that the company was sued in 2024 over alleged anti-competitive practices, and more recently faces a class-action lawsuit accusing it of distributing child pornography - though Passes strongly refutes these claims.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible work hours, with the option to work in-person at NYC or Miami offices
- Equity and token allocation
- Unlimited PTO
- 401k & top-tier health insurance benefits (equivalent to Big Tech companies coverage for Medical, Dental & Vision)
- Occasional paid travel costs to events and off-sites
Company HQ
Brickell, Miami, FL
Leadership
Lucy Guo
(CEO)Current Founder and General Partner of Backend Capital, an early-stage fund focused on backing engineers. Previously co-founded Scale AI (Y Combinator S16) and was a product designer at Quora and Snapchat.
Salary benchmarks
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