Marketing Campaigns & GTM Manager, Passes
+ Equity
4 days a week in office ( Hollywood, CA)
Web 3.0 platform for creators
Posted today
Web 3.0 platform for creators
21-100 employees
Posted today
+ Equity
4 days a week in office ( Hollywood, CA)
21-100 employees
Company mission
To empower creators to scale their content, own their audiences, and make more money than they could anywhere else.
Role
Who you are
- If you’re a data-driven marketer who knows how to bring together teams, plan, launch campaigns, grow audiences, and build brand loyalty—this role is for you
- A self-starter who takes initiative and moves fast
- A creative strategist who can balance big-picture vision with hands-on execution
- A data-driven marketer who knows how to measure and optimize campaigns
- A trend-spotter who understands the creator economy and digital marketing landscape
- A storyteller who can craft compelling brand narratives across multiple channels
- 3-5 years experience in marketing, preferably in tech, media, or creator-focused industries
- Proven track record in executing high-impact, innovative marketing campaigns
- Experience with digital marketing tools (Google Analytics, Meta Ads Manager, email automation, etc.)
- Strong understanding of paid media, influencer marketing, and brand partnerships
- Ability to thrive in a fast-paced, startup environment
What the job involves
- We’re looking for a Marketing Manager (3-5 years experience) to develop and see through to fruition end-to-end creative marketing strategies and campaigns that highlight and elevate the Passes brand, our creators and community
- You will be identifying trends within the Passes community and broader tech landscape and using those insights to develop 360 degree Go To Market plans that bring Passes to life online and IRL
- You will work cross-functionally across the entire business and work closely with a number of core teams including Product, Partnerships, Comms and Creator Success to deliver on that strategy
- Drive Campaigns & Strategy → Plan and execute multi-channel marketing campaigns that elevate Passes’ presence
- Brand Awareness & Growth → Develop strategies to attract and retain creators while positioning Passes as a leader in the space
- Content & Messaging → Oversee marketing materials, email campaigns, and paid media to ensure strong, consistent branding
- Stay Ahead of Trends → Identify and capitalize on emerging trends, creator culture shifts, and viral opportunities
- Optimize & Measure → Track key marketing performance metrics and continuously refine strategies for maximum impact
Our take
Traditionally, nearly all media was created and controlled by a few central organizations. Then, the internet came along and platforms like YouTube and Facebook democratized content creation while controlling distribution. Now, with the advent of blockchain technologies, Passes is attempting to decentralize power to the creators themselves.
The company delivers a Web 3.0 platform for creators to scale their content and own their audiences. In theory, this should be a dream for creators and consumers alike. However, so far Web 3.0 platforms have found that in practice it is difficult to onboard users.
Passes must ensure that its platform is easy to use and has competitive capabilities if it is to see good adoption levels. Its acquisition of rival monetization platform Fanhouse was a step in the right direction. And a strong Series A funding round will be used to grow its team and add additional creator revenue streams to the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible work hours, with the option to work in-person at NYC or Miami offices
- The chance to work on a world-class team of former founders and engineers who have scaled companies to >$7.5b in value
- Equity and token allocation
- Unlimited PTO
- 401k & top-tier health insurance benefits (equivalent to Big Tech companies coverage for Medical, Dental & Vision)
- Occasional paid travel costs to events and off-sites
Company HQ
Brickell, Miami, FL
Articles
Leadership
Lucy Guo
(CEO)Current Founder and General Partner of Backend Capital, an early-stage fund focused on backing engineers. Previously co-founded Scale AI (Y Combinator S16) and was a product designer at Quora and Snapchat.
Salary benchmarks
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