Senior Account Based Marketing Associate, DailyPay
$73-109k
Salary varies depending on location
On-demand pay platform
Open for applications
On-demand pay platform
501-1000 employees
Open for applications
$73-109k
Salary varies depending on location
501-1000 employees
Company mission
To build a new financial system that starts working, the minute work starts.
Role
Who you are
- This role requires a highly organized and detail-oriented individual with a strong understanding of integrated marketing principles and a passion for crafting compelling narratives
- Bachelor's Degree or equivalent experience
- 3+ years of experience in B2B marketing, with a focus on ABM or demand generation
- Highly organized, data-driven and detail oriented
- Strong understanding of ABM principles and best practices. (6sense experience is a plus)
- Experience executing digital media campaigns
- Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
What the job involves
- The Senior Associate, Account Based Marketing (ABM) will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing
- You will play a crucial role in supporting the execution of 1:1 and 1:few integrated marketing campaigns and contribute to the ABM content strategy, acting as a champion for our messaging and ensuring impactful, targeted content.
- Campaign Execution: Support the development and execution of highly personalized marketing campaigns for key accounts, including email, direct mail, events, webinars, and paid media
- Content Development: Collaborate with the content team to create compelling and targeted content for ABM campaigns, including account-specific landing pages, case studies, presentations, campaign assets, and more. Serve as the first point of review for all ABM campaign assets and content, ensuring alignment with ABM strategy and target account needs
- Account Research: Conduct in-depth research on target accounts to identify key decision-makers, business challenges, and buying triggers
- Account-Specific Sales Support: Partner with sales to develop custom messaging and assets as needed to drive the development of custom 1:1 account marketing programs which address specific customer challenges
- Content Planning and Organization: Manage content workflows and ensure timely content delivery. Strong project management skills are essential
- Performance Measurement: Track and analyze campaign performance metrics to measure effectiveness and identify areas for optimization, continually testing and evaluating the success of campaigns
- Cross-Functional Collaboration: Work closely with sales, content & creative team, enablement and product marketing to personalize outreach and engagement for high-value target accounts
Our take
DailyPay hopes to transform the financial system through providing enterprises with on-demand pay solutions, including a raft of market-leading products and programs.
The fast-growing on-demand pay sector is fuelled both by added financial stressors for employees post-pandemic, and a real employee appetite for on-demand pay - in addition to hopes it will combat the draw of predatory payday loans. Multiple surveys suggest over half consider it an attractive benefit. This should incentivize adoption, as companies are likely to enjoy a competitive edge when it comes to employee recruitment and retention.
DailyPay’s leading reputation has, fortunately, attracted larger businesses who can take the hit, like Macdonalds, Kroger, and Lidl. The company has raised impressive funds which are cited to support domestic growth and international growth. This will allow DailyPay to invest in further product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2024
$75m
LATE VC
May 2021
$175m
SERIES D
Total funding: $279.8m
Company benefits
- 401(K) with 4% match
- Unlimited PTO
- Medical, Dental & Vision Plans
- Annual Learning Stipend
- DailyPay for DailyPay
Company HQ
Financial District, New York, NY
Leadership
Kevin Coop
(CEO, not founder)Previous President, North America for Dun & Bradstreet and Group Exec and President at Black Knight. Was also the President of the Financial Services Division at Verisk.
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