Director of Web and Organic Strategy, Honeycomb
$199-234k
+10% bonus and equity
More information about location
Observability platform for engineering teams
Job no longer available
Observability platform for engineering teams
201-500 employees
Job no longer available
$199-234k
+10% bonus and equity
More information about location
201-500 employees
Company mission
To give all software engineering teams the observability they need to eliminate toil and delight their users.
Role
Who you are
- Honeycomb is currently seeking a dynamic and results-driven Director of Web and Organic Marketing to lead and execute our comprehensive online strategy
- Experience managing Wordpress and/or PHP-based sites is required
- 7+ years' experience in technical SEO including on-page and off-page SEO, sitemaps, JavaScript indexing, linking, redirects, keyword research, etc
- 5+ years experience Google Analytics and web metrics reporting
- 3+ years experience with Google Tag Manager
- Solid background in technical site optimization, SEO, and web metrics reporting
- Proven experience in executing successful web marketing and organic growth strategies
- Proficiency in A/B and multivariate testing methodologies
- Strong collaboration skills with internal and external teams
- Experience with website migrations, redirect mapping, and linking strategies
What the job involves
- Reporting directly to the Director of Demand Generation, this individual will play a crucial role in enhancing our brand visibility, driving user engagement, and maximizing revenue through effective web marketing and organic initiatives
- Develop and oversee the overall web marketing strategy to align with business goals
- Lead and manage the optimization of the website and content for Product-Led Sales (PLS)
- Lead experiments, including A/B and multivariate testing, to improve site conversion rates
- Collaborate with the Growth Marketing Manager on conversion rate improvement strategies for product signups
- Collaborate with cross-functional teams to ensure seamless user journeys and experiences
- Work closely with content creators to align marketing site content with strategic objectives
- Partner with designers and developers to conceptualize and implement interactive design elements
- Contribute to wireframing and page component creation for an engaging user experience
- Drive landing page creation with Web Marketing Manager for campaigns
- Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages
- Coordinate technical infrastructure audits and implement site improvements based on SEO recommendations
- Collaborate and lead the Web Marketing Manager on technical SEO and dev work needed to meet OKRs including monitor, maintain, and improve the search infrastructure of the site
- Work closely with web development and engineering teams to ensure site features enhance SEO effectiveness
- Measure and analyze content efforts using tools such as Google Analytics, SEMrush, Google Console, etc
- Establish and maintain accurate web metrics and dashboards to inform marketing decisions
- Manage digital marketing technology, including Google Tag Manager, ensuring optimization and functionality
- Collaborate with Marketing and Revenue Operations teams to optimize and integrate marketing tools
Our take
Traditional processes of debugging apps and IT services are becoming obsolete due to the mass adoption of cloud-based tools. However, whilst cloud-based development presents a modern and unified solution to application building, frameworks for troubleshooting such services are not something all businesses are prepared for.
Honeycomb provides troubleshooting tools that allow cloud-based software developers to observe code on API tools, live applications and microservices. The troubleshooting dashboard is designed to be highly visual and user-friendly, allowing developers to diagnose cloud-based problems without having a deep understanding of computer science.
The company is building momentum after impressive revenue growth and a robust amount of funding. This is being channelled into geographical expansion and the development of its offerings. In 2025, Honeycomb signed a three-year strategic collaboration agreement with AWS and launched several new product advancements.
Steph
Company Specialist at Welcome to the Jungle
Insights
76% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$50m
SERIES D
Oct 2021
$50m
SERIES C
Total funding: $146.9m
Company benefits
- 100% covered medical, dental, vision, HSA, FSA, disability, and more
- Unlimited PTO, synchronous company break, paid sabbatical, and expressed minimum for time to recharge
- 401K retirement plans and fully paid life insurance
- Up to 16 weeks paid leave regardless of path to parenthood; flexible hours for returning parents and caregivers
- $10K to cover gaps in insurance, in support of adoption, surrogacy, preservation, and family-planning costs
- $600 per year to spend on the perks you care for most
- A stake in our success
- Generous new hire equity, and refresh grants
- Annual $1,500 development stipend; funding for cognitive coaching; and a focus on career pathing
- $500 new hire home setup stipend and $200/mo for wifi, phone and co-working
Company HQ
Union Square, San Francisco, CA
Leadership
Charity Majors
(CTO & Co-founder)Former Product Engineering Manager at Facebook and Infrastructure Tech Lead at Parse.
Christine Yen
(CEO & Co-founder)Former Engineer at Parse and IOS contractor at Ridejoy. Co-founder of Venuetastic. BSc in Computer Science from MIT.
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