Senior Manager of Field Marketing, Wunderkind
$80-100k
Performance marketing channel
Job no longer available
Performance marketing channel
501-1000 employees
Job no longer available
$80-100k
501-1000 employees
Company mission
To scale a brand's ability to create and grow customer relationships through websites, email, text, and ads.
Role
Who you are
- The ideal candidate will have a passion for building relationships, organizing impactful events, and collaborating across departments to achieve business objectives
- Bachelor's degree in Marketing, Communications, or a related field
- 1-3 years of experience in B2B channel marketing, field marketing, events, experiential marketing or related fields
- Strong event management and field marketing skills, including planning and executing hospitality events, conferences and trade shows with premium output
- Experience working within Salesforce, Marketo, Splash, Hubspot, etc. is welcomed
- Strong interpersonal skills are imperative for onsite client entertainment
- Excellent project management skills and the ability to manage multiple initiatives in a fast-paced environment
- Experience with marketing automation tools, CRM systems and other relevant marketing technologies is a plus
- Creative thinker with a passion for innovation and problem-solving
- Ability to travel for conferences and events, sometimes on weekends and evenings
What the job involves
- We are seeking a dynamic and results-driven Senior Manager, Field Marketing to join our growing marketing team
- Reporting to the Senior Director of Field Marketing, this role will focus on executing strategic marketing initiatives aimed at driving revenue growth through field marketing initiatives such as events, conferences, and direct mail
- Support the Field Marketing team by executing large scale tentpole events and conferences with multiple event touch points
- Manage individual event budgets within the larger multi-million dollar marketing budget
- Act as the internal point of contact for the sales team (and post sales team) regarding all events and experiential campaigns pre, during, and post event
- Act as the internal point of contact for finance, legal, design, and more for contract execution, payment execution, and general project management
- Large scale events (100+) multiple vendor management
- Copy writing - marketing emails, newsletters, social media, marketing materials (booths, signage)
- Ensure all events are reflected in project management tools like Asana, Tropic, Confluence, and more, and kept up-to-date and current
- Lead generation: work with the Campaigns and Operations teams to ensure all leads are uploaded to CRM and nurtured appropriately for every field marketing campaign
- Collaborate with internal teams, including Partnership & Sales, Product Marketing, and Demand Generation, to ensure seamless execution of in person event experiences - collateral, swag, onsite messaging, etc
- Support event attendees with enablement resources and toolkits to empower partners to effectively market Wunderkind's products and solutions
Our take
Founded in 2010, a start-up initially named Bounce Exchange rebranded to Wunderkind in 2020, a textbook example of nominative determinism. On a mission to be extraordinary, this marketing technology company enables brands to connect with the public in more personalised ways.
The name indeed fits the brand, finding itself as the leading performance marketing engine of its kind, boasting an impressive client list of nearly 1,000 top brands and publishers. Wunderkind has earned its position by permanently positioning itself ahead of the curve in regard to what audiences want, shifting its model depending on projected trends, such as the expected blossoming of text message marketing.
After its 2023 Series C round, the company is still experiencing rapid growth and is focused on further investment in product development, hiring, and ongoing market expansion. Wunderkind is clearly steering towards becoming the global leader in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2023
$76m
SERIES C
May 2018
$37m
SERIES B
Total funding: $151.9m
Company HQ
World Trade Center, New York, NY
Leadership
Bill Ingram
(CEO)Prior to joining Wunderkind in 2023, Bill spent 4 years at Cheetah Digital as CPO and PResident. He also spent just over 9 years at Adobe as a VP of Product Managed and VP of Adobe Analytics Cloud.
Richard Jones
(CRO)Richard joined Wunderkind in 2022 as CMO, moving into the role of CRO that same year. Prior to this, he was the CMO at Cheetah Digital and CEO at Wayin.
David MacCallum
(CBO & General Counsel)David joined Wunderkind in 2015 as General Counsel and added the role of CBO to his title in 2019.
Jay Sarwar
(CCO)Prior to joining Wunderkind in 2024, Jay was an SVP of CLient Success at Cheetah Digital for nearly 4 years. He also served as a VP of CS & Operations at Monetate and as a Director of Financial Planning & Analysis at Xtime.
Fabrizio F.
(CFO)Fabrizio is also the Managing Director at Fortissimo Ventures. Previously, he held the role of CFO at Jiffy.com and TRG Screen.
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