Senior Marketing Manager, Bankjoy
CA$120-150k
Offers Equity & Bonus
Digital banking for banks and credit unions
Open for applications
Digital banking for banks and credit unions
21-100 employees
Open for applications
CA$120-150k
Offers Equity & Bonus
21-100 employees
Company mission
Bankjoy is on a quest to "build the high quality banking products we have always wanted to experience ourselves."
Role
Who you are
- 7+ years of experience in marketing management at SaaS B2B companies
- Strong understanding of digital marketing strategies, including email marketing, social media, and paid advertising
- Proven experience managing multi-channel campaigns from concept to execution
- Excellent project management skills with the ability to prioritize and manage multiple tasks efficiently
- Experience planning in person events and webinars
- Experience with marketing analytics tools (e.g., Google Analytics, HubSpot) and CRM systems
What the job involves
- The Senior Marketing Manager will be responsible for driving the execution of marketing strategies to enhance lead generation, brand awareness, and client engagement
- Reporting directly to the CEO, this role will focus on the efficient implementation of campaigns, social media management, events and coordination across the marketing team to ensure that all efforts align with company goals and objectives
- Campaign Execution: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, digital ads, etc.) to drive engagement and generate qualified leads
- Social Media Management: Manage and grow the company's social media presence by posting regularly, engaging with the audience, and analyzing performance metrics to improve reach and engagement
- Content Collaboration: Work closely with the Product Marketing Manager to ensure consistent messaging and high-quality content across one-pagers, white papers, case studies, and other marketing assets
- Event & Webinar Coordination: Plan and execute webinars, trade show participation, and other events, ensuring that they align with the company’s broader marketing objectives
- Partnership Marketing: Develop and maintain relationships with partners to leverage co-marketing opportunities, ensuring brand consistency and visibility through these channels
- Marketing Operations: Collaborate with the lead generation team to track and optimize the funnel, improving conversion rates from marketing qualified leads to sales
- Analytics & Reporting: Track and report on the performance of all marketing initiatives using data-driven insights to improve future campaigns and achieve marketing KPIs
Our take
Modern consumers expect slick mobile banking apps, but whilst major nationwide banks can easily develop and deploy a sophisticated and secure system for their customers, smaller banks and credit unions often lack the resources to do this. With more than 6000 credit unions serving a hundred million members in the US alone, there’s certainly a strong potential market for such services - which Bankjoy is rising to fulfil.
Bankjoy doesn’t wish to compete with the major banks. Instead it has created a product that is aimed at smaller businesses, primarily credit unions. Its platform enables banks to offer their customers features like mobile banking, online banking, e-statements, online account opening, online loan origination, and conversational AI, all enabling them to better serve their customers.
The business has grown fast, securing more than 63 clients - including the likes of One Detroit Credit Union and UMe Credit Union - and serving over a million members to date. Atop the 2023 launch of its "Online Account Opening 2.0", which enables financial institutions to quickly and seamlessly onboard new members and clients, Bankjoy has secured impressive funding to support its continued growth and product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2020
$12.5m
SERIES A
Aug 2017
$0.6m
SEED
Total funding: $14.3m
Company benefits
- A fast-paced and collaborative environment
- Stock options at a well-funded startup in high growth
- 100% medical, dental, and vision coverage for you. We cover families at 50%
- 401(k) plan with 4% match
- Performance-based bonuses
- Company-sponsored team meetups
- 4 weeks PTO and 5 health days
- Remote first company
- Career development
- Up to 8 weeks of parental leave
- Inclusive and open environment
Company values
- Lead today for an exceptional tomorrow - We drive goals to completion and continually innovate to scale. No solution is off the table. We aren’t captive to past practices. Excellence is imperative for our customers and team.
- Be a good human - Fear is the enemy of progress. We evaluate ideas and don’t judge each other. Build trust and always seek to understand. Respect is given unconditionally.
- Honesty is clarity - We take action based upon facts to drive the best decisions for the company and team. If you don’t understand, ask. If you don’t know, say it. Open communication takes practice. Practice tirelessly and be authentic.
- Lift each other up - Be curious. Listen. Teach. We all learn and grow together. Support drives accomplishment.
- Seek joy - Everyone has one life to live. Make it your best. Do the things you have to do to do the things you want to do.
Company HQ
Royal Oak, MI
Articles
Leadership
Michael Duncan
(CEO)Started their career with 4 years as a Unisys Consultant before working as a Programmer at Vermont Information Processing and Michigan First Credit Union for 5 years. They left this position in January 2015 to found Bankjoy.
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