Senior Growth Marketing Manager, Wisetack

• 7+ years in growth or demand generation roles, ideally in a fast-paced environment
• Bachelor’s degree or equivalent professional experience
• A hands-on approach to building, executing, and measuring paid and organic campaigns
• A strong work ethic, positive attitude, and team-first mentality

Desirable

• As Wisetack continues to scale rapidly in home services financing, we’re ready to invest in a dedicated leader to accelerate funnel growth
• This is our first-ever Growth Marketing role. It’s your chance to define the function, shape our strategy, and build the systems that drive sustainable growth. You’ll be a builder, defining what success looks like and how we operate
• The role is responsible for crafting lead gen strategy, owning funnel growth, scaling merchant acquisition, optimizing CAC, and leading experimentation across channels
• The role does not currently have any direct reports
• As someone coming in to build out the function, we expect you’ll modify and adjust your responsibilities as needed to achieve your ambitious goals. You should have a strong point of view about the function, including what you should and shouldn’t be working on – we are big fans of focus instead of lots of tasks
• Success looks like year-over-year growth in MQLs and SQLs for our direct sales team, with special attention to merchants who activate (issue loans) since that’s where our true impact lies
• We know, though, that not everything meaningful fits in a spreadsheet. The intangibles — like strong collaboration, creative testing, iterating a good idea to a great one, and building durable systems — matter just as much
• Define and execute growth strategies that drive merchant acquisition, activation, and retention
• Own the acquisition funnel end-to-end, optimizing CAC, conversion, and activation
• Lead small, fast, data-driven experiments across paid, organic, partner, lifecycle, and referral channels
• Partner with the Sales Development Representative team (which reports to marketing) to build out ABM (account based marketing) campaigns to win the largest enterprise merchants and help us move up market
• Partner cross-functionally with Sales, Account Management, RevOps, and Analytics to optimize user journeys
• Build and manage dashboards and reporting frameworks (HubSpot, Salesforce, Google Analytics, SalesLoft)
• Establish playbooks and frameworks for experimentation; communicate outcomes broadly across the company
• Stay on top of emerging martech and trends relevant to the home services ecosystem
• Model energy, focus, and accountability; you set the standard for getting things done well