Senior Growth Marketing Manager, Rocket Money
Digital
$150-175k
+ Team Member Stock Purchasing Program + Bonus
1-2 days a week in office
Smart financial management and spending analysis app
Be an early applicant
Smart financial management and spending analysis app
201-500 employees
Be an early applicant
$150-175k
+ Team Member Stock Purchasing Program + Bonus
1-2 days a week in office
201-500 employees
Company mission
To improve the financial prosperity of millions of people.
Role
Who you are
- 6 or more years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency
- Proven track record of building paid social strategies and programs from scratch, not just optimizing existing efforts
- Deep hands on experience managing paid social campaigns at scale, with demonstrated expertise in TikTok and Meta ad platforms
- Experience building and scaling creator ad programs, including managing creator partnerships and integrating creator content into paid social strategies
- Comfortable operating with a high degree of autonomy and thrives in environments where you are expected to figure things out and drive results independently
- Strong background in mobile app performance marketing, including extensive experience with app install campaigns, MMPs, and iOS privacy frameworks (SKAN, ATT)
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
- Proven ability to translate data and experimentation into actionable optimizations, strategic recommendations, and long term roadmaps
- Self starter mentality with the ability to identify problems, propose solutions, and drive execution without waiting for direction
- Comfortable operating in fast paced, ambiguous environments and making quick decisions with imperfect information
- Naturally curious, with a strong inclination to question assumptions and validate ideas through testing and data
- Excellent communication skills with the ability to present complex findings clearly to cross functional stakeholders and influence without authority
- Advanced proficiency in Excel and/or SQL. Experience with Looker or similar analytics tools is a plus
What the job involves
- Reporting to the Director of Growth, Digital, this role is responsible for owning and shaping Rocket Money's paid social acquisition strategy from the ground up
- You will be a senior individual contributor within the Growth organization who operates with a high degree of autonomy, directly owning performance outcomes across our highest impact paid social channels and serving as a subject matter expert for the team
- This is not a plug and play role
- You will be expected to identify opportunities, build frameworks, and develop scalable strategies where none may exist today
- You will manage the end to end execution, analysis, and optimization of paid social campaigns, with deep hands on experience in mobile app performance marketing across TikTok, Meta, and other emerging social platforms
- You will also drive creative strategy, audience development, and testing roadmaps that unlock measurable growth at scale
- This is an opportunity to make an immediate, measurable impact on Rocket Money's growth
- We are in a hyper growth phase, and as a senior growth marketing manager, you will be expected to take ownership of ambiguous problems, build solutions from scratch, and continuously push the boundaries of paid social performance while helping to elevate the capabilities of the broader team
- Own the hands on execution and optimization of paid social campaigns across TikTok, Meta, and other paid social platforms, with a focus on mobile app install performance at scale
- Define and own the paid social acquisition strategy, building frameworks, processes, and playbooks from the ground up to drive sustainable, scalable growth
- Develop and manage creator ad programs and partnerships, including sourcing, testing, and scaling creator content for paid social channels
- Operate with autonomy to identify new opportunities, prioritize initiatives, and execute against goals with minimal oversight
- Drive performance through expert management of campaign structure, bid strategies, audience targeting, and creative testing within privacy constrained environments
- Lead creative strategy by conducting deep creative analysis and partnering with creative teams to develop data informed briefs, iterate on winning concepts, and scale top performers
- Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform strategic decision making
- Develop and manage structured testing roadmaps to validate new audiences, creative formats, platform features, and emerging channels
- Proactively identify gaps in current processes, measurement, or strategy and build solutions to address them
- Collaborate closely with Data, Product, Engineering, and CRM to improve measurement, troubleshoot tracking issues, and unlock new growth levers
- Stay current on platform updates, industry trends, and emerging paid social opportunities to maintain a competitive edge and share learnings with the broader team
- Provide clear, actionable reporting on channel performance and communicate insights and strategic recommendations to stakeholders across the organization
- Serve as a thought leader and mentor within the growth team, helping to elevate best practices and contribute to team development
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. The company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheck advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Unlimited PTO
- Parental Leave
- 401k Matching
- Team Member Stock Purchasing Program
- Learning & Development Opportunities
- Tuition Reimbursement
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(Co-Founder & CEO)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(Co-Founder & CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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