PPC Manager, Outpost24

• A strong background in campaign management, performance analytics, and creative ad execution is key to succeeding in this role
• 6+ years of recent experience managing paid media campaigns, including PPC, display advertising, and social media ads, in a B2B or tech-related environment
• Strong experience with platforms such as Google Ads PPC, Bing, LinkedIn Ads, and other paid digital marketing tools
• Strong communication skills to function in a large, global, distributed marketing team
• Expertise in optimizing campaign structures, keyword management, bidding strategies, and ad copy to drive optimal performance
• Comfortable working in a KPI-driven structure, with growth targets monthly, quarterly and annually assessed
• Strong balance of creative thinking for ad copy and landing page design, combined with data-driven insights for campaign optimization
• Proven experience in managing large paid media budgets efficiently, ensuring cost-effective use of resources while meeting growth targets
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, SEMrush, or similar, to track KPIs and report on campaign performance (CPA, CPL, LTV, ROI)
• Experience running A/B tests, analyzing data, and implementing changes to improve campaign performance
• Knowledge of SEO best practices and how they tie into paid media strategies
• Comfortable managing campaigns for a global market, with an understanding of regional targeting and audience segmentation

Desirable

• We are currently looking for a dynamic and results-driven PPC Manager to join our marketing team in London, or Philadelphia
• This is an exciting opportunity to lead and optimize our paid media strategy to drive customer acquisition, brand awareness, and growth
• You will join a global team of high performers who are committed to excellence!
• As the PPC Manager, you will spearhead and manage paid media campaigns across a variety of digital platforms, primarily Google and Bing
• Your role will focus on driving customer base growth through effective campaign execution, performance tracking, and continuous optimization
• You will collaborate closely with cross-functional teams to ensure campaigns are aligned with business goals and deliver maximum ROI
• You will have the opportunity to work with an array of platforms such as Google Ads, Bing, LinkedIn, and others, with a primary goal of generating high-quality leads and customers in a global market
• Paid Campaign Management & Execution: Spearhead and implement paid media campaigns across various digital platforms (Google Ads, Reddit Ads, social media, display advertising, etc.) to accelerate customer base growth
• Campaign Structure Optimization: Oversee and refine campaign structures, conduct keyword research, optimize bidding strategies, craft compelling ad copy, and test landing pages to maximize performance and meet targets
• Keyword Research & Management: Conduct in-depth keyword research, manage keyword lists, and continually optimize keyword bidding strategies to drive the best results
• Ad Copywriting & Testing: Write persuasive ad copy that resonates with target audiences, and conduct A/B testing to optimize messaging and performance
• Budget Management: Efficiently allocate and manage the paid acquisition budget across different channels, ensuring the most cost-effective spend to achieve customer acquisition goals
• Performance Tracking & Reporting: Use analytics tools to monitor key performance metrics like Cost Per Acquisition (CPA), Cost Per Lead (CPL), Lifetime Value (LTV), and Return on Investment (ROI). Provide regular reporting on campaign performance and insights to the broader team
• A/B Testing & Experimentation: Lead A/B testing and explore new marketing strategies to continuously enhance campaign effectiveness and ROI. Experiment with new platforms and tactics to reach potential customers more effectively
• Platform Management: Manage and optimize campaigns across platforms such as Google Ads PPC, Reddit Ads, and other relevant paid media platforms, keeping up with platform updates and trends